RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

by Scott Weintraub, R.J. Lewis, Joanne McHugh, Roger Zan, Brad Sitler

Overview

DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.

Product Details

BN ID:	2940151208727
Publisher:	Advantage Media Group
Publication date:	07/01/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	176
Sales rank:	305,483
File size:	2 MB

About the Author

Scott Weintraub is the co-founder and Chief Marketing Officer at Healthcare Regional Marketing (HRM). Scott’s mission is to advance the use of regional marketing within the pharmaceutical, biotech and life science industry. Scott’s day-to-day focus involves partnering with Brand Leaders at pharmaceutical companies to develop regional marketing strategies and plans. HRM has been fortunate to have worked with six of the top ten pharmaceutical companies, plus countless small/midsize companies. Inc. magazine awarded HRM the fastest growing Pharmaceutical Marketing Company in the US. Prior to HRM Scott worked in marketing at Pfizer and Procter and Gamble.

R.J. Lewis is Founder and CEO of eHealthcare Solutions (EHS). eHealthcare Solutions delivers audiences and drives digital innovation for both advertisers and publishers. EHS exclusively represents more than 80 high-quality healthcare publishers. The EHS vision is to aggregate niche audiences for the measurable benefit of both marketers and publishers. EHS was recently named a PM360 Trailblazer Company of the Year and Mr. Lewis was also named to a PharmaVOICE 100 list of most inspiring leaders in life sciences. R.J. earned his MBA in 1999 in Marketing and Information Systems from NYU.