This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
![Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS
![Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS
eBook(1st ed. 2021)
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Product Details
ISBN-13: | 9783030844219 |
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Publisher: | Springer-Verlag New York, LLC |
Publication date: | 10/30/2021 |
Series: | Classroom Companion: Business |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 40 MB |
Note: | This product may take a few minutes to download. |