This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
![Research in International Marketing (RLE International Business)](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Research in International Marketing (RLE International Business)
394![Research in International Marketing (RLE International Business)](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Research in International Marketing (RLE International Business)
394eBook
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Product Details
ISBN-13: | 9781135124342 |
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Publisher: | Taylor & Francis |
Publication date: | 04/02/2013 |
Series: | Routledge Library Editions: International Business |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 394 |
File size: | 4 MB |