Reputation Analytics: Public Opinion for Companies
A scientific approach to corporate reputation from the field’s leading scholar.
Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.
In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.
A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
"1142333534"
Reputation Analytics: Public Opinion for Companies
A scientific approach to corporate reputation from the field’s leading scholar.
Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.
In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.
A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
44.99
In Stock
51
Reputation Analytics: Public Opinion for Companies
A scientific approach to corporate reputation from the field’s leading scholar.
Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.
In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.
A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
Daniel Diermeier is the Chancellor of Vanderbilt University, having previously served as Provost of the University of Chicago. His works include Reputation Rules, among others.
Table of Contents
Contents Preface Chapter 1. Overview Part I. Reputation and Public Opinion Chapter 2. Principles of Public Opinion Part II. Perception, Attitudes, and Behavior Chapter 3. Evaluations, Attitudes, and the Role of Values Chapter 4. Affective Primacy and Dual-Process Theories of Cognition Chapter 5. Beliefs: Risk, Trust, and Apologies Chapter 6. Open Questions and Future Directions Part III. Salience and Attention Chapter 7. Framing Chapter 8. Models of the Media: Bias and Influence Chapter 9. Social Media—Social Networks Chapter 10. Media Influence: An Assessment Part IV. Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns Chapter 11. The Rise of Strategic Activism Chapter 12. The Boycott Game Chapter 13. The Logic of Campaigns Chapter 14. The Strategic Interaction between Activists and Firms Part V. Beyond Surveys: Measurement and Metrics Chapter 15. Surveys and Their Limitations Chapter 16. Measuring Opinion Chapter 17. Agendas, Topics, and Issues Chapter 18. Frames Chapter 19. Text-Analytic Methods: Promise and Pitfalls Part VI. Conclusion: Toward a Reputation Management Capability Chapter 20. The Right Mindset: Corporate Reputation as Public Opinion Chapter 21. Developing a Reputation Management System Acknowledgments Notes Bibliography Index
