Republic on the Wire: Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984

Republic on the Wire: Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984

by John McMurria
Republic on the Wire: Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984

Republic on the Wire: Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984

by John McMurria

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Overview

The history of cable television in America is far older than networks like MTV, ESPN, and HBO, which are so familiar to us today. Tracing the origins of cable TV back to the late 1940s, media scholar John McMurria also locates the roots of many current debates about premium television, cultural elitism, minority programming, content restriction, and corporate ownership.    Republic on the Wire takes us back to the pivotal years in which media regulators and members of the viewing public presciently weighed the potential benefits and risks of a two-tiered television system, split between free broadcasts and pay cable service. Digging into rare archives, McMurria reconstructs the arguments of policymakers, whose often sincere advocacy for the public benefits of cable television were fueled by cultural elitism and the priority to maintain order during a period of urban Black rebellions. He also tells the story of the people of color, rural residents, women’s groups, veterans, seniors, and low-income viewers who challenged this reasoning and demanded an equal say over the future of television.    By excavating this early cable history, and placing equality at the center of our understanding of media democracy, Republic on the Wire is a real eye-opener as it develops a new methodology for studying media policy in the past and present.      

Product Details

ISBN-13: 9780813585314
Publisher: Rutgers University Press
Publication date: 02/01/2017
Sold by: Barnes & Noble
Format: eBook
Pages: 265
File size: 1 MB

About the Author

JOHN MCMURRIA is an assistant professor in the department of communication at the University of California, San Diego. He is the coauthor of Global Hollywood and Global Hollywood 2.

Table of Contents

Acknowledgments
  Introduction: American Pluralism, Television Policy, and the Method of Equality
  1Broadcast Policy, Television Spectrum, and the Pluralist Logics of Inequality
  2Contesting (In)Equality at the Margins of Television Reception
  3Pay-TV Orders
  4Local Origination, Public Access, and the Hierarchical Logics of Civic Culture
  5Blue Skies, Black Cultures
  Epilogue: Neutrality, Connectivity, or Equality When Media Converge
  Notes Select Bibliography Index  
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