Refreshing Comms: Internal communication for a better-connected, feel-good, goal-achieving workplace

by Liz Atkin, Jenni Field (Foreword by)

Overview

You’ve just shared news of the latest plans with employees.

Message sent and received - job done.

But they ain’t buying it. Nothing has changed.

Now what?

Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that’s good, and simpler, for everyone.

• Discover how to make a compelling case to get people onside.

• Get intentional with an actionable comms plan aligned with your specific business goals and values.

• Learn how to engage your audience with high-value content.

• Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.

How’s that for a message that hits the spot?

Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

Product Details

ISBN-13:	9781788605434
Publisher:	Practical Inspiration Publishing
Publication date:	05/07/2024
Pages:	232
Product dimensions:	5.50(w) x 8.50(h) x 0.56(d)

About the Author

Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

Table of Contents

• Cover Page
• Title Page
• Copyright Page
• Contents
• Foreword
• Introduction
• Chapter 1 What’s this internal communication thing really about?
• Chapter 2 Reframing the workplace
• Chapter 3 The Tools of Engagement Framework
• Chapter 4 Vision
• Chapter 5 Values
• Chapter 6 Employer voice
• Chapter 7 Content principles
• Chapter 8 Strategy
• Chapter 9 Communication goals
• Chapter 10 Themes and relevance
• Chapter 11 Finalizing the framework
• Chapter 12 How to write like a pro
• Chapter 13 Measuring impact
• Chapter 14 Time for reflection
• Chapter 15 To be continued…
• Acknowledgements
• About the author
• Index

What People are Saying About This

From the Publisher

Refreshing Comms truly captures the essence of effective communication within an organization. It eloquently emphasises the vital significance of comprehending the unique needs and motivations of our employees, showcasing how forging this connection can bring about remarkable transformations. As the lifeblood of any company, people are at the heart of success, and this book illustrates how the way we communicate with them can have a profound impact.

The book highlights the pivotal role internal communication plays as a building block in fostering enduring and profound relationships between individuals and the organizations they serve.

What sets Refreshing Comms apart is its ability to present complex concepts in a refreshingly accessible manner. The author’s writing style is engaging and relatable, making it easy for readers of all backgrounds to grasp the concepts and apply them in real-world scenarios. - Jennifer Sproul, Chief Executive, Institute of Internal Communication

Refreshing Comms is a fitting title for a book that really does offer a fresh, accessible guide to mastering the art of employee communication.

It bridges the gap between theory and practice, offering a wealth of practical tools, templates, techniques and insights. Use this as a hands-on guide for confidently navigating today’s complex employee comms landscape.

In short, Refreshing Comms is a breath of fresh air in the literature on internal communication. - Katie Macaulay, MD of AB Communications Ltd, author, lecturer and board member of The International Association of Business Communicators

There’s nothing but good, powerful and useful things on EVERY page. Liz has done herself and the IC profession proud with a smartly produced, accessible book. A ‘whispering scream’ for more powerful, connecting and clear internal communication. If you want to get corporate comms right, start and end with this book. It’ll serve you well. - Perry Timms, HR’s Most Influential Thinker 2022 and Founder & Chief Energy Officer, PTHR

Global forces are converging to create increasing complexity in the way we organize ourselves at work. To cut through ambiguity, organizations need to connect all internal stakeholders to their business strategy and vision. It’s incumbent on every leader of every organization to prioritize communication for internal clarity and alignment. Refreshing Comms is a no-nonsense, easy-to-read guide for internal communication excellence and every business should have a copy. - Cat Barnard, Director, Working the Future

Editorial Reviews

Great content on leadership, behaviours, psychology, culture and strategy. If you want to drive employee engagement and deliver high value content through your teams, then this is the book for you. - Amazon 5*

A real breath of fresh air in the business space - and FULL of brilliant insight written in the most engaging and relatable way! - Amazon 5*

A brilliant book if you're looking to get your people engaged, on board and on-brand. Don't send another email until you read this! - Amazon 5*

We are consumed by external comms but if we get the internals comms right then that builds brand strength and longevity. - Amazon 5*

From the Publisher