Redesigning Thinking: How Service Design is Solving our 21st Century Challenges

by Clive Grinyer

Overview

The world doesn’t work. Our governments make ill informed decisions without understanding the consequences. Our businesses create products and services without talking to the people who will use them. They create solutions that don’t fit the people they are for and don’t solve the problems they have.

There is a way to think more humanely, to create better business and navigate through complex systems to make things work. It’s called design. In this book, drawing on his own experience, designer Clive Grinyer shares inspirational stories and examples of the power of design from around the world. He discusses how service design methods combine data and research to understand context and creativity to engineer, reframe, and deliver better outcomes.

Whether you are a leader in business or in government, a practicing designer looking to use your skills to enhance your impact or a student keen to use your creativity to improve the prospects of the planet and society, this book provides the inspiration and practical tools to change how we think and design a future that works for all.

Product Details

ISBN-13:	9783111392820
Publisher:	De Gruyter
Publication date:	06/16/2025
Pages:	160
Product dimensions:	6.69(w) x 9.45(h) x (d)

About the Author

Clive Grinyer is an internationally renowned designer who has led global design teams at Samsung, Cisco, Orange and Barclays, worked at design consultancy IDEO, and was co-founder of the design company Tangerine. Starting as a product designer he has moved across digital, customer experience and service design and was Director of Design for the UK Design Council. As Head of Service Design at the Royal College of Art, he pioneered design as a tool for social impact, shaping how we respond to the environmental crisis and develop life services including financial and healthcare. He is an advisor and delivers executive training to companies including Bosch, the Dorchester Collection of hotels, and the Bank of England. Clive was a trustee of the Royal Society of Arts, Chair of the Design Business Association Effectiveness awards and visiting professor at the Glasgow School of Art. He is currently based in London.