Table of Contents
Acknowledgments ix
Preface xi
Introduction: Why Bad Looks Good 1
Reading Red FLAGs: Four Ways to Separate the Dangerous from the Desirable 24
1 The Optics of Illusion: The Power of Attraction 51
2 Follow the Leader: The Attraction of Power 68
3 Perceiving is Believing: The Comfort of Credibility 82
4 Suddenly Smitten: The Pleasure of Positive Attention 100
5 The Not-So-Secret Admirer: The Allure of Affirmation 121
6 Born to Bond: The Seduction of Similarity 140
7 The Ax Murderer Next Door: Familiarity Breeds Contentment 157
8 Craving Excitement: The Call of the Wild 171
9 Forbidden Fruit: The Temptation of Taboo 190
10 Seeking the Wolf: When Dangerous Is Desirable 206
Green Lights: When Appearances are Reality 218
Reaching a Verdict: A Life Well Perceived 235
Endnotes 239
Bibliography 273
Index 291