Real Estate Photography for Everybody: Boost Your Sales with Any Camera
128Real Estate Photography for Everybody: Boost Your Sales with Any Camera
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Overview
Product Details
ISBN-13: | 9781682033029 |
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Publisher: | Amherst Media, Incorporated |
Publication date: | 11/15/2017 |
Pages: | 128 |
Product dimensions: | 6.90(w) x 9.90(h) x 0.30(d) |
About the Author
Table of Contents
About the Author 5
Introduction 6
1 Business Realities 7
Build Your Client Base 7
Define Your Market Area 9
2 Equipment 10
Tripod: Ball Head 10
Tripod: Geared Head 11
Cell Phone Mount 11
Cell Phone or Point-and-Shoot Tripod 12
Tilt/Shift Lens 12
Tilt/Shift Lens: Framing Choices 13
Cameras 14
RAW Format 15
Live View 15
Articulating Screen 15
Drones 16
Computer 17
3 Capture Basics 18
Basic Camera Settings 18
Live View 19
Highlight Alert 19
Leveling the Camera 20
Distorted Verticals 20
Better Verticals 21
Crooked Horizontals 22
Improved Horizontals 22
Crooked Horizontals 23
Improved Horizontals 23
Exposure Bracketing for HDR 24
Final HDR Image 25
Sidebar: Don't Overshoot 25
Point-and-Shoot Cameras 25
Cell Phone Cameras 26
Suggested Apps 26
ProCam 4 26
Final Analysis 27
4 Post-Processing 28
Import Dialog Box 28
Additional Import Settings 29
Select and Process HDR 30
SIDEBAR: Check the Sort Settings 31
File Size 32
Rating the File for Easy Selection 32
Rating Filter 33
Create a Collection 33
Color Temperature 34
Mixed Lighting 34
Sunlit Areas 35
Self-Guided Upright Tool 36
Placing the First Line 36
Placing Additional Lines 36
Add a Little Punch 36
Sidebar: On 1 Photo 10 36
Typical Settings 37
A Simple Trick 38
Blue Sides 38
Final Thoughts 39
5 Sample Home 1 40
Okay (But Not Optimal) 40
A Better Choice 41
The Realtor's Pick 41
Door Detail 42
Arched Windows 42
Leading Lines 42
Alternate View 43
Strong Symmetry 44
The Opposite View 44
The Surrounding Area 45
Drone View 1 45
Drone View 2 46
Drone View 3 46
Drone View 4: Needs Improvement 47
Drone View 5: Better 47
Drone View 6 47
Watch the Details 48
Show the Flow 48
Another Angle 48
Another Angle 50
Staging 50
Staging: Throw Rugs 1 51
Staging: Throw Rugs 2 51
Dining Room 52
Staging and Composition Improvements 52
Bathroom, View 1 53
Bathroom, View 2 53
A Long Shot 54
A Close Shot 54
Home Office 55
Impressive Closet 55
Sidebar: Build the Intrigue 55
Bathroom Overview 56
Throw Rug Problem 56
Vanity Area Close-Up 57
Unusually Photogenic Laundry Room 57
Establishing Shot 58
Continuity, Appliances, Details 58
Breakfast Alcove 59
Den 59
Wide-Angle Lens Distortion 60
A Staging Problem 60
The Customer Is Always Right 61
6 Sample Home 2 62
A Troublesome Tree 62
A Better Angle 62
Walkway Close-Up 62
A Unique Pool Area 64
Show the Scale 64
Another Angle 65
Drone Shot 65
Living Room, View 1 66
Living Room, View 2 66
Living Room, View 3 66
Dining Room 67
Kitchen Cabinets 67
Open Floor Plan 68
Kitchen, Final View 68
Master Bedroom 69
Entry to Master Bath 69
Master Bathroom, View 1 70
Master Bathroom, View 2 70
Master Bathroom, View 3 71
Small Bedroom 71
Hall Bathroom 72
Utility Room 72
Transitional Image 73
Small Bedroom 73
7 Sample Home 3 74
Straight-On View 74
A More Dramatic Composition 74
Porch Detail 75
Drone View 1 75
Exposure Challenge 76
Another Angle 76
Drone View 2 77
Show the Flow 77
Kitchen 78
Another Angle 78
Extra Punch 79
Three Doorways 79
Sequencing 80
Backyard View 80
Another Angle 81
Formal Dining Room 81
Living Room 82
View of Front Yard 82
Transition to Second Floor 83
Master Suite 83
Bedroom 84
Staging and Reflections 84
Hall Bathroom 85
Another Bedroom 85
Unique Bedroom Layout 86
Playroom 86
Minimize Vertical Images 87
8 Sample Home 4 88
Twilight Exterior 88
Another Option 89
Drone View 1 89
Back of the House 89
An Important Feature 90
A More Dramatic Angle 90
Drove View 2 91
Drone View 3 91
An Empty House 92
Another View 92
Bedroom Hallway 93
Front Entryway 93
Broad View of the Space 94
Try a Different Crop 94
From the Living Room to the Kitchen 95
Appliances and Cabinetry 96
Detail Shots 96
Photoshop "Improvements" 97
Sidebar: Making Material Alterations 97
Cropping 98
Watch the Details 98
Cabinetry and Appliances 99
Small Bedroom 99
Special Features 100
Small Bathroom 100
Master Suite 101
Master Bathroom 101
9 Sample Home 5 102
Sky Enhancement 102
Alternate Version 102
Another Angle 103
Composition Challenge 103
Twilight 1 104
Twilight 2 104
Living Room 1 105
Living Room 2 105
Cropping, Before and After 106
Living Room, Another View 107
Dining Room 107
Open Floor Plan 108
Master Suite 108
Master Bathroom 109
Front Entryway 109
Bedroom 110
Man Cave 110
Porch 111
Backyard View 111
Drone View 111
10 Sample Home 6 112
Architectural Challenge 112
A Better Option 113
The Backyard 113
Entryway 114
Mixed Lighting 1 114
Mixed Lighting 2 115
Whoops! 115
After Retouching 116
Window Exposure 116
The Whole Space 1 117
The Whole Space 2 117
Crooked Pictures 118
A Better Crop 118
An Unavoidable Distraction 119
Removing the Problem 119
Stove Hood 120
Home Theater 120
Master Bedroom 121
Master Bath 121
Reverse View 122
Show and Tub Area 122
Child's Bedroom 123
What Not to Photograph 123
Saftey: Before and After 124
To the Second Floor 125
Reading Area 125
Index 126