Reading Ads Socially

by Robert Goldman

Overview

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Product Details

ISBN-13:	9780415513265
Publisher:	Taylor & Francis
Publication date:	11/11/2011
Edition description:	Reprint
Pages:	260
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Robert Goldman is Associate Professor of Sociology at Lewis and Clark College, Portland, Oregon.

Table of Contents

List of illustrations, Acknowledgements, 1. Subjectivity in a Bottle: Commodity Form and Advertising Form, 2. Advertising and the Production of Commodity Signs, 3. The Mortise and the Frame: Reification and Advertising Form, 4. Legitimation Ads: The Story of the Family and how it Saved Capitalism from Itself, 5. Commodity Feminism, 6. This is not an Ad, 7. Levi's 501s and the ‘Knowing Wink': Commodity Bricolage, 8. The Postmodernism that Failed, References

Editorial Reviews

‘Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present study is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated, insightful and illuminating studies of advertising in the comtemporary era.' - Douglas Kellner, University of Texas at Austin

From the Publisher