Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo - in 2010 from their family home. They began making natural product by hand in their kitchen and taking it to Farmers Markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.
Their story, told in Scott's raw `no bullshit, get real' voice, this is the book you need to launch your business and break free.
Scott explains:
¿ Why your mind is your most powerful tool
¿ Generating business ideas
¿ The importance of lifestyle, wellbeing, and confidence
¿ Taking a risk
¿ Managing fear
¿ Why failure is good
¿ Thinking big, exporting globally (even for small business)
¿ Challenging and changing your chosen market
¿ Giving back by mentoring others
The book is written by Scott together with his friend Gerry O'Sullivan. After a career in business, Gerry reinvented himself as an author. His best-selling novel `Gangsters of Shanghai' is currently optioned for development as a major international TV series.
