Raving Fans: A Revolutionary Approach to Customer Service

by Kenneth Blanchard, Sheldon Bowles, Rick Adamson (Read by), Kate Borges (Read by), John Mollard (Read by)

Overview

Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature—not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.

Product Details

ISBN-13:	9780739309537
Publisher:	Penguin Random House Audio Publishing Group
Publication date:	01/13/2004
Edition description:	Abridged
Product dimensions:	5.06(w) x 5.87(h) x 0.60(d)

About the Author

Ken Blanchard is chairman of the board of Blanchard Training and Development, Inc.  He is the co-author of The One Minute Manager and eleven other bestselling books.

Sheldon Bowles, co-author of Gung Ho!, is president of Ode to Joy Limited and the founding president of Domo Gasoline Corporation.

The One-Minute Manager and Gung Ho! is also available from Random House AudioBooks.

Editorial Reviews

The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision--a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level. Everyone serious about customer relationships should hear this. T.W. © AudioFile 2004, Portland, Maine

JUN/JUL 04 - AudioFile