Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
1123640859
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
54.99
In Stock
5
1
![Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
410![Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
410Paperback(Softcover reprint of the original 1st ed. 2001)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349425327 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/2001 |
Edition description: | Softcover reprint of the original 1st ed. 2001 |
Pages: | 410 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
About the Author
From the B&N Reads Blog