Tujuh rahasia tersebut adalah:
• Cerita rahasia - "Rasa penasaran dan tak tertahankan". (Anda sudah membaca bab tersebut.)
• Cerita Lucu - "Menceritakannya dengan humor dan membuatnya mudah diingat".
• Cerita masa lalu dan sekarang - "Ketika Saya Muda".
• Cerita orang lain - "Cerita pribadi dan cerita orang lain"".
• Cerita Emosional - "Ciptakan respon emosional".
• Sebelum dan Sesudah - "Transformasi".
• Kisah Penjualan - "Testimonial, rujukan, ulasan dan kekuatan pihak ketiga".
Buku ini tidak membahas keseluruhan topik berbicara di depan umum. Hanya saja berfokus membantu Anda menjadi lebih baik dalam menciptakan dan bercerita.
Storytelling secrets are strategic ways to create stories we can retell for maximum impact.
This book isn't going to cover the entire subject of public speaking; it will focus on helping you become better at creating and telling stories.
The seven secrets are:
• Secret stories - "Curiosity and irresistibility"
• Funny stories - "Telling it with humor and making it memorable"
• Past and present stories - "When I was Young"
• Other people's stories - "Personal stories and the stories of others"
• Emotional stories - "Create an emotional response"
• Before and after stories - "Transformation"
• Sales stories - "Testimonials, referrals, reviews, and the power of the third party"
