Radio Secrets: An insider's guide to presenting and producing powerful content for broadcast and podcast

Radio Secrets: An insider's guide to presenting and producing powerful content for broadcast and podcast

by David Lloyd
Radio Secrets: An insider's guide to presenting and producing powerful content for broadcast and podcast

Radio Secrets: An insider's guide to presenting and producing powerful content for broadcast and podcast

by David Lloyd

Paperback

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Overview

What makes a successful presenter?

How do you attract and engage your audience?

How can you distinguish yourself to enjoy lasting success?

How do you ensure your programme or podcast chimes with audiences in an ever more competitive world?

Drawing on his forty years in radio and on fresh interviews with the leaders in their fields, David Lloyd shares tricks of the trade, and offers advanced insight into listener behaviour, illustrated with rich examples. Radio Secrets is a comprehensive guide to contemporary presentation and production techniques in all formats, from writing to delivery, across radio and podcasting.

Read this book and gain insights into:

  • Tight contemporary music presentation
  • Generating the most engaging talk content
  • Developing authenticity and likeability
  • Handling double-acts, callers and contests
  • Understanding the audience and keeping them listening

Whether you are a newcomer or a seasoned performer, Radio Secrets is essential reading.


Product Details

ISBN-13: 9781781333846
Publisher: Rethink Press
Publication date: 07/11/2019
Pages: 294
Product dimensions: 5.50(w) x 8.50(h) x 0.66(d)

About the Author

David Lloyd is an experienced radio programmer and manager, having worked for decades across all radio formats from talk to rock, pop and dance. Aside from the major LBC, Galaxy and Virgin brands, he has spent time in local BBC and commercial radio in many markets. Learn more at www.davidlloydradio.com

Table of Contents

1 Introduction

2 Listeners And Mood

3 Authenticity

4 Words

5 You

6 Likeability And Vulnerability

7 Music Radio Presentation

8 Interviewing

9 Production

10 Listening Momentum And Teasing

11 Double Acts

12 Getting A Reaction

13 Brand You

14 The Art Of Storytelling

15 Podcasting

16 The Utilities

17 Powerful Promotions And Trailers

18 Music

19 Contesting

20 Rules, Feedback And Getting Better

21 Social Media And Visualisation

22 Voice Artistry

23 The Breakfast Show

24 How To Win Awards

25 Voice-tracking

26 The Voice And Delivery

27 Phone-in Callers

28 The Commercial World

29 Timing And Format Clocks

30 Creativity

Notes

Acknowledgements

The Author

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