Radically Human: How New Technology Is Transforming Business and Shaping Our Future

by Paul Daugherty, H. James Wilson

Overview

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.

In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.

In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.

These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.

With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

Product Details

ISBN-13:	9781647821081
Publisher:	Harvard Business Review Press
Publication date:	04/26/2022
Pages:	304
Sales rank:	133,884
Product dimensions:	9.30(w) x 6.20(h) x 1.10(d)

About the Author

Paul R. Daugherty is Group Chief Executive–Technology and Chief Technology Officer, Accenture, New York. H. James Wilson is Global Managing Director, Thought Leadership & Technology Research at Accenture, San Francisco. Daugherty and Wilson are the authors of Human + Machine: Reimagining Work in the Age of AI (HBR Press).

You can find Paul R. Daugherty at: accenture.com/us-en/about/leadership/paul-daugherty, twitter.com/pauldaugh, linkedin.com/in/paul-r-daugherty, and Facebook.

You can find H. James Wilson at: accenture.com/us-en/about/leadership/james-wilson, Facebook, twitter.com/hjameswilson, linkedin.com/in/h-james-wilson, and Facebook.

Table of Contents

Introduction 1

Technology Takes a Radically Human Turn

Part 1 Transforming Innovation

The Power of IDEAS

1 Intelligence 15

More Human, Less Artificial

2 Data 37

From Maximum to Minimum, and Back Again

3 Expertise 59

From Machine Learning to Machine Teaching

4 Architecture 81

From Legacy to Living Systems

5 Strategy 111

We're All Tech Companies Now

Part 2 Competing in the Radically Human Future

6 Talent 141

Humans + Radically Human Technology Christie Smith

7 Trust 161

Appealing to Our Most Radically Human Instinct

8 Experiences 183

The Difference Radically Human-Centered Design Makes

9 Sustainability 205

Planet IDEAS

Conclusion 229

Three Truths and a New Opportunity

Postscript 233

Notes 235

Index 259

Acknowledgments 275

About the Authors 279

Editorial Reviews

Thinkers50 2023 Winner: Digital Thinking Award

Advance Praise for Radically Human:

"In today's business world, the greatest challenge is that most Homo sapiens think linearly—but these people are playing the wrong game. Radically Human offers a set of tools and frameworks to remind everybody that the business world is not linear, but exponential." — Stephane Bancel, CEO, Moderna

"Radically Human offers a compelling blueprint for leaders to create business value while building a more human-centered, trustworthy, and sustainable society. A must-read!" — Erik Brynjolfsson, Professor and Director, Digital Economy Lab, Stanford University; author, The Second Machine Age

"Paul Daugherty and Jim Wilson provide a clear road map that enables leaders to build their future in a way that maximizes talent and human potential." — Arianna Huffington, founder and CEO, Thrive Global

"Valuable insights, brilliant real-world examples, and a new framework to transform the future . . . . Radically Human makes an original, provocative business case for human-centered tech." — Amy Webb, founder and CEO, Future Today Institute; Senior Fellow, Atlantic Council

"Daugherty and Wilson take on the very important work of distilling today's complex and rapidly changing business landscape, [showing] how far the technology has come in transforming the traditional definitions of invention and innovation." — Peter Chen, cofounder and CEO, Covariant

"Radically Human offers an exhilarating perspective on the next stage of our technology development, one that puts the human at the center of a more sustainable future." — Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric

"Leading organizations recognize the strategic role of technology in the reinvention of their businesses. Radically Human offers an easy-to-understand primer on cloud, artificial intelligence, and other emerging technologies and provides a clear, compelling framework that challenges current thinking with a new human-centric mindset on innovation." — Peter Zaffino, CEO, AIG

From the Publisher