Radical Human Centricity: Fulfilling the Promises of Innovation Research

by Paul Hartley

Overview

This book is a call to action. It is a critique of the poor state of commercial research and an articulation of the shifts and changes in thinking needed to fulfil the empty promises of human-centered research.

Product Details

ISBN-13:	9781839985706
Publisher:	Anthem Press
Publication date:	08/09/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	236
File size:	998 KB

About the Author

Paul Hartley is an anthropologist and foresight practitioner. He is the CEO of the Human Futures Studio.

Table of Contents

Acknowledgments; Foreword by Alexander Manu; Introduction; Part I The Critique; Part II Core Considerations; Part III The RHC Approach; An Outline of the RHC Process; Scope; 1.0 The Idea, 1.1 The History of an Idea, 1.2 Assumptions behind a Need for Research, 1.3 The Expectations; 2.0 Framing the Research, 2.1 Getting the Brief Right, 2.2 Hypotheses Are Created to Be Wrong, 2.3 Understanding What Has Been Done Before, 2.4 Connecting the Need with Outcomes; 3.0 Making a Space for Planning, 3.1 The Ethics of Research, 3.2 Choosing the Right Tool for the Job, 3.3 The Right Team for the Job, 3.4 Leaving Space for Failure, Observe; 4.0 Set-up, 4.1 Recruiting, 4.2 The First Respondent Problem, 4.3 Pre-Research, 4.4 Know Your Field Site, 4.5 Thoughts on Screeners, Discussion Guides, and Moderators, 4.6 Planning for Remote/Online Interviews; 5.0 Entry, 5.1 Nothing Goes to Waste, 5.2 Leaving the Consultant’s Ivory Tower; 6.0 In Field, 6.1 Recording Fieldnotes; 7.0 Leaving, 7.1 Getting Out, 7.2 Building Lasting Relationships, Understand; 8.0 Analysis, 8.1 Data Management, 8.2 Actually Managing Complexity, 8.3 Mitigating the Dreaded “Subjectivity”; 9.0 Synthesis; 10.0 Return-Test-Verify-Edit; Generate; 11.0 Insights, 11.1 Description, 11.2 Define, 11.3 Translate, 11.4 Actionability Notes on Activation; Conclusion; References; Index

Editorial Reviews

This is the book every entrepreneur and innovation worker needs to read. Engaging with people properly is essential to providing innovative solutions for your customers, and doing it right the first time can save you blood, sweat, and tears.” —Maryam Nabavi, CEO and cofounder of Babbly.

“This book is making a valuable argument and the time has come for practitioners to build more onramps for ethnographic and holistic social scientific approaches to shape business, innovation, and commercial research in ways that are more humane, sustainable, and positive in impact. Hartley has done a smart job uncovering the shortcomings of traditional innovation, design thinking, and market research in understanding and creating for humans. At the same time, he lays out a pathway for a more radically human research approach that acknowledges the messiness and complexities of everyday life and while providing just enough hooks for practitioners and businesses to grab on to.” —Adam Gamwell, Business/Design Anthropologist, Missing Link Studios.

From the Publisher