Qualitative Researching with Text, Image and Sound: A Practical Handbook for Social Research / Edition 1

by Martin W Bauer, George D. Gaskell

Overview

‘This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of ‘Doing Media Research'

Qualitative Researching with Text, Image and Sound off

Product Details

ISBN-13:	9780761964803
Publisher:	SAGE Publications
Publication date:	07/27/2000
Series:	Developments in Plant and Soil Sciences
Edition description:	First Edition
Pages:	384
Product dimensions:	6.69(w) x 9.53(h) x (d)

About the Author

Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science.

Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes

Table of Contents

Quality, Quantity and Knowledge Interests - Martin W Bauer, George Gaskell and N C Allum
Avoiding Confusions
PART ONE: CONSTRUCTING A RESEARCH CORPUS
Corpus Construction - Martin W Bauer and Bas Aarts
A Principle for Qualitative Data Collection
Individual and Group Interviewing - George Gaskell
Narrative Interviewing - Sandra Jovchelovitch and Martin W Bauer
Episodic Interviewing - Uwe Flick
Video, Film and Photographs as Research Documents - Peter Loizos
Betemology - G Fassnacht
Towards Continous (Self) Observation and Personality Assessment
PART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUND
Classical Content Analysis - Martin W Bauer
A Review
Argumentation Analysis - M Liakopoulos
Discourse Analysis - Rosalind Gill
Analysis of Conversation and Talk - Greg Myers
Rhetorical Analysis - Joan Leach
Semiotic Analysis of Still Images - Gemma Penn
Analysis of Moving Images - Diana Rose
Analyzing Noise and Music as Social Data - Martin W Bauer
PART THREE: COMPUTER ASSISTANCE
Computer-Assisted Analysis - Udo Kelle
Coding and Indexing
Keyword-in-Context - Nicole Kronberger and Wolfgang Wagner
Statistical Analysis of Text Features
PART FOUR: ISSUES OF GOOD PRACTICE
Fallacies in Interpretating Historical and Social Data - Robert W D Boyce
Towards Public Accountability - George Gaskell and Martin W Bauer
Beyond Sampling, Reliability and Validity

Editorial Reviews

‘This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of ‘Doing Media Research'

From the Publisher

"This excellent text will introduce advanced students—and remind senior researchers—of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually stong."

Susanna Horning Priest