Qualitative Methods in Management Research / Edition 2

by Evert Gummesson

Overview

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Product Details

ISBN-13:	9780761920144
Publisher:	SAGE Publications
Publication date:	11/10/1999
Edition description:	Second Edition
Pages:	264
Product dimensions:	5.50(w) x 8.50(h) x 0.60(d)

About the Author

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

Table of Contents

Qualitative Research in Management
Achieving Access to Management Reality
Taking Off and Landing
The Route from Preunderstanding to Understanding
Case Study Research
Quality of Academic Research and Management Consultancy
A Management Action Science Paradigm

Editorial Reviews

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate."

Journal of Operational Research - Edward Toomer and Ken Bowen

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding."

Barney G. Glaser

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful."

Service Industries Journal - Richard Teare

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." — Edward Toomer and Ken Bowen

Journal of Operational Research

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." — Richard Teare

Service Industries Journal