"Digital fluency is imperative in the public sector, where the mission is delivering citizen services to the public. Joanne’s book presents digital tactics and strategies in relatable ways applicable to your daily work. It’s an instruction manual to use the rapidly evolving technologies of today and prepare you for the workforce of tomorrow."
- Tom Cochran, former digital advisor to president Barack Obama, thomascochran.com
"Public sector agencies have no choice but to embrace digital marketing and social media. An effective communications strategy must meet your audience where they are—online. Public Sector Marketing Pro provides the perfect primer for all public sector marketing and communications professionals. It’s a must-read if you want to stay relevant in today’s digital environment."
- Melonie Dodaro, author of LinkedIn Unlocked and CEO of Top Dog Social Media
"Joanne has done what’s been needed in her industry for quite some time… she’s made sense of a crowded, noisy digital marketing world in a way that will empower those that spearhead change and make a difference, whether they’re a marketer, manager or leader in the public sector industry."
- Chris Ducker, bestselling author of Rise of the Youpreneur
"The book that public sector communication managers were waiting for. A comprehensive story that gives all you need to build the best online strategy for your organisation. Joanne mastered making the sometimes hard-to-understand online communications world crystal clear for everyone. This book supports newcomers to get the necessary information to build up the best strategy, and advanced communicators to rethink your strategy and make it even better."
- Celina Kremer, social media coordinator, EPP Group in the European Parliament
"With the current global political climate and trust in government waning, this book is a definite must-read for anyone involved in digital communications in government! This book is a “how-to” step-by-step guide, which is often missed in the current literature... Public Sector Marketing Pro gives you practical and clear advice."
- Charlie Hamer, global co-founder, Public Sector Network
"This book is essential reading for anyone working in social media in the public sector. Joanne really understands how the public sector differs from the private, how our goals and KPIs need to mirror that of our overall communications strategy and how our social strategy should be built with culture in mind. We have a relatively new team—this book will really help guide us as we plan for the next iteration of our social strategy."
- Muiriosa Ryan, social media manager, Health Service Executive
"Whether you are a marketing pro or you’re just starting to set up your digital strategy, Public Sector Marketing Pro is a must-read. I could hardly put it down. Providing a chapter-by-chapter checklist illustrated by relevant examples and filled with industry research, it has easily become my 'social media strategy bible'.”
- Lucie Čadová, social media manager, Council of the European Union
