Public Relations Research Annual: Volume 1

Public Relations Research Annual: Volume 1

Public Relations Research Annual: Volume 1

Public Relations Research Annual: Volume 1

Hardcover

$180.00 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

Product Details

ISBN-13: 9780805803129
Publisher: Taylor & Francis
Publication date: 02/01/1989
Series: Public Relations Research Annual , #1
Pages: 234
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

James E. Grunig, Larissa A. Grunig

Table of Contents

Contents: Part I: Research Reviews. H.M. Culbertson, Breadth of Perspective: An Important Concept for Public Relations. J.E. Grunig, L.A. Grunig, Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Part IIReports of Original Research. R. Pearson, Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry. M.N. Olasky, The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm. L. Childers, Credibility of Public Relations at the NRC. D.W. Jeffers, Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels. A. Belz, A.D. Talbott, K. Starck, Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners. G.M. Broom, M.S. Cox, E.A. Krueger, C.M. Liebler, The Gap Between Professional and Research Agendas in Public Relations Journals. H.M. Culbertson, H. Shin, Police in America: A Study of Changing Institutional Roles as Viewed by Constituents. L.A. Grunig, Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation. D.W. Jeffers, Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables.
From the B&N Reads Blog

Customer Reviews