Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment
198Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment
198Product Details
ISBN-13: | 9781138634763 |
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Publisher: | Taylor & Francis |
Publication date: | 10/02/2018 |
Series: | Routledge New Directions in PR & Communication Research |
Pages: | 198 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |