From the Publisher
Ellen’s new edition maintains the essence and spirit of her earlier editions. She introduces her readers to public relations in a way that is both informative and witty. Both students and practitioners will benefit by having Public Relations on their bookshelves, whether learning about techniques for the first time or seeking to be reminded of the elements that are necessary to carry out an event successfully. In this new edition, she expands her horizons looking at international as well as Irish examples of how the art of public relations is an essential element of modern life, whether you are promoting goods and services, promoting good corporate reputation or advocating equitable public policy. – John Gallagher, Dublin Institute of Technology
Ellen Gunning has once again successfully delivered a refreshing and timely reference on public relations with her latest book, Public Relations: A Practical Approach. She has provided us with insightful notes to live by which is essential in an increasingly challenging environment. I appreciate her honest efforts to present the PR practice as it works in the real world, something which is very important in this age of fake news. Gunning brings out a clear defining line of what PR is all about through her presentation of contemporary and highly relevant case studies. – Nidal Abou Zaki, Managing Director of Orient Planet Group
This third edition of Gunning’s outstanding work provides an invaluable global perspective on PR strategies and practices. Gunning’s book is one of the few that can be assigned in a graduate course in PR or Professional Writing and that can be a textbook for undergraduates too. This truly international edition should be a must-read and invaluable resource for students in the field of PR, and in the rapidly expanding field of Professional Writing. It is sure to become a reference that students will return to in their professional careers. As an educator and practitioner, this edition has already become my new go-to-guide for all things PR. – Antoinette Larkin, University of Cincinnati
In a complete and well organized text, Ellen Gunning clearly explains the principles that govern this discipline, so that the reader can easily put them in practice. Public Relations: a Practical Approach is a must read for anyone willing to understand and effectively apply the art and science of Public Relations, and an extraordinary consultation book for professionals and students. – José Penso Arcieri, CEO of ACP Public Affairs, professor at several American and European Universities
Ellen Gunning has put together probably one of the most comprehensive guides to the practice of public relations that you are likely to read. It will be extremely helpful to PR and media students but should also be read by those studying other business and marketing disciplines. Even experienced PR professionals will find it well worthwhile reminding themselves of the principles behind what they do on a day-to-day basis. Virtually every facet of professional PR activity is dealt with. – Jim Walsh, Life Fellow of the Public Relations Institute of Ireland, communications advisor, and founder of Walsh:PR
Author and public relations practitioner Ellen Gunning fills a wide gap that is missing from the public relations landscape with her latest book, Public Relations: A Practical Approach. She captures the strategic essence of what a public relations professional needs to know in a modern, global and digitally connected world. I felt engaged, entertained, enriched and inspired into a new immersive way of thinking. This book is essential reading for any public relations professional, or university learners, because it is written for those who want to stay ahead of the game in a practical way. – Jacqueline Purcell, CIPR Chartered Public Relations Practitioner, IPRA UK and Ireland Chapter Chair, IPRA Board Member 2018
Indispensable for my undergraduate PR students. The inclusion of relevant case studies in this edition is welcome and will enable students to understand the practice of public relations before entering the profession…a no-nonsense, clear, intelligent guide. – Dr Pauline Madigan, Institute of Technology, Carlow, Ireland
This new edition presents bears witness to the depth and width of Ellen Gunning’s insight into the public relations discipline, practice and industry. The diverse case studies highlight the scope of modern strategic communication, and public relations. – Dr. Tor Bang, BI Norwegian Business School, Oslo
One of the best public relations textbooks I have ever read. – Jane Hammond FCAM FCIPR MPRCA MIPRA, PR management training consultant
