Public Relations and the Digital: Professional Discourse and Change

by Clea Bourne

Overview

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Product Details

ISBN-13:	9783031139567
Publisher:	Palgrave Macmillan
Publication date:	09/29/2022
Series:	Communicating in Professions and Organizations
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.

Table of Contents

Chapter 1: Public Relations in the Digital Age.- Chapter 2 – Public Relations’ Professional Boundary Work.- Chapter 3: Be Digital.- Chapter 4: Be Creative.- Chapter 5: Be Included.- Chapter 6: Be Social.- Chapter 7 – Be Posthuman.- Chapter 8: Conclusion.