Programmatic B2B: a ChatGPT Story
Programmatic B2B, a ChatGPT Story is a man plus machine, AI-assisted, comprehensive resource for B2B digital advertising. The objective of this book is to provide business marketers with a go-to resource that covers the basics of business-to-business marketing for all digital media channels.Programmatic B2B (Business-to-Business) refers to the use of programmatic advertising techniques and technologies in the context of B2B marketing and sales. Programmatic advertising involves the automated buying and selling of advertising space in real-time, using sophisticated algorithms and data-driven targeting. In the B2B context, programmatic advertising enables businesses to reach their target audience, which is typically other businesses, through digital channels such as websites, social media platforms, and mobile apps. It allows for precise targeting and personalized messaging based on specific business attributes, industry verticals, job titles, or other relevant criteria.Programmatic B2B involves participating in real-time auctions for ad placements. Advertisers bid on available impressions, and the winning bid determines whose ad is displayed to the targeted audience. Users can leverage thousands of data sources and advanced targeting options to identify and reach the desired B2B audience. This can include using first-party data, second-party data and third-party data providers, or Account-Based Marketing (ABM) strategies to target specific businesses or decision makers.
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Programmatic B2B: a ChatGPT Story
Programmatic B2B, a ChatGPT Story is a man plus machine, AI-assisted, comprehensive resource for B2B digital advertising. The objective of this book is to provide business marketers with a go-to resource that covers the basics of business-to-business marketing for all digital media channels.Programmatic B2B (Business-to-Business) refers to the use of programmatic advertising techniques and technologies in the context of B2B marketing and sales. Programmatic advertising involves the automated buying and selling of advertising space in real-time, using sophisticated algorithms and data-driven targeting. In the B2B context, programmatic advertising enables businesses to reach their target audience, which is typically other businesses, through digital channels such as websites, social media platforms, and mobile apps. It allows for precise targeting and personalized messaging based on specific business attributes, industry verticals, job titles, or other relevant criteria.Programmatic B2B involves participating in real-time auctions for ad placements. Advertisers bid on available impressions, and the winning bid determines whose ad is displayed to the targeted audience. Users can leverage thousands of data sources and advanced targeting options to identify and reach the desired B2B audience. This can include using first-party data, second-party data and third-party data providers, or Account-Based Marketing (ABM) strategies to target specific businesses or decision makers.
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Programmatic B2B: a ChatGPT Story
Programmatic B2B: a ChatGPT Story
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Product Details
| BN ID: | 2940160952079 |
|---|---|
| Publisher: | Chris DeMartine |
| Publication date: | 05/30/2023 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 306 KB |
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