Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

by Dave Jackson
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

by Dave Jackson

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Overview

Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More

Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: 
  • How to Grow Your Audience
  • How to Set Your Pricing
  • Understanding Advertising Jargon
  • How to Find Sponsors
  • Best Strategies for Making Money as an Affiliate
  • Master Strategies for Crowdfunding
  • Harnessing the Power of Webinars and Events
  • The Top Tools to Make Your Job Easy
Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.

Product Details

ISBN-13: 9781621537724
Publisher: Allworth
Publication date: 09/29/2020
Pages: 192
Sales rank: 1,073,401
Product dimensions: 6.00(w) x 9.00(h) x 0.60(d)
Age Range: 3 Months to 18 Years

About the Author

Dave Jackson is an award-winning 2018 Podcasters Hall of Fame inductee who has been helping people to understand technology and harness its power for over twenty years. He is best known for launching the School of Podcasting in 2005. In his fifteen years of podcasting, he has launched over thirty podcasts himself with over four million downloads. He is also a featured speaker at podcast events, a contributor to the Podcast Business Journal, and a member of the libsyn.com support team. His experience, position, and channels allow him to help more podcasters than anyone else on the planet. He lives in Akron, Ohio.  

Table of Contents

Preface: Did You Have a Lemonade Stand? xi

Introduction: Meet Your Author xiii

Why I Wrote This Book xiii

Let's Be Realistic xiii

Chapter 1 The Power of Podcasting 1

Podcasting Benefits 1

What This Book Is and What This Book Is Not 5

The Power of the Niche Explained 5

The Profit from Your Podcast Companion Course 5

Chapter 2 Get an Audience 7

First Things First-Who Is Your Audience and Do They Have Any Money? 7

No Audience-No Money 7

Content Is King 8

Your Goal Is NOT the Apple Charts 10

Content Doesn't Grow on Trees 11

Don't Do This 12

Do Things That Bigger Shows Can't 13

Give Your Audience Something to Talk About 13

How to Grow Your Audience 14

Never Lose Their Trust 16

Growing Your Audience with a Partner 17

Chapter 3 Presentation Is Queen 23

Is Your Podcast Advertiser Friendly? 25

Nobody Likes a Bad Infomercial 26

Content That Forwards Your Goal While Enticing Your Audience 27

The Law of Reciprocity 28

More Touches Equals More Sales 29

Feed the Search Engines 29

Chapter 4 How to Make Money with a Podcast 31

Chapter 5 Selling Your Products 33

Selling a Book 36

Selling Consulting 37

Selling a Service 38

Selling a Product You Manufacture 39

Selling Swag 39

Selling a Membership Site 40

Insights from Running Membership Sites 41

Charging Your Guests to Appear on Your Show 43

Pricing Your Products and Services 45

Chapter 6 Sponsorship 49

The Power of the Niche 49

Does Podcast Advertising Work? 50

The Influence of Radio Ads on Podcast Advertising 50

Podcast Download Numbers 51

Setting Advertiser Expectations 53

Setting Podcaster Expectations 54

Reporting and Billing 54

Getting Paid 54

More Fun with Math 55

Dynamic Ads 55

Making a Living with Advertisements Alone 57

Criteria for Choosing Sponsors 57

Creating a Media Kit 59

The Advertising Contract 60

Choosing a Price for Your Advertising 62

Real-Life Example: Glenn the Geek and the Horse Radio Network 64

How Do I Find Sponsors? 65

Website and Newsletter 66

Chapter 7 Affiliate Marketing 71

Be Careful with Your Words 71

Hundreds of Dollars… $1.50 at a Time 72

Tips for Successful Affiliate Marketing 74

Affiliate Jargon 80

Strategies for Affiliate Marketing 81

The Top Affiliate Networks 84

The Downside of Affiliate Marketing 87

How to Pick an Affiliate Network 88

A Deeper Dive into Affiliate Marketing 90

Chapter 8 Crowdfunding 91

The Joy of 3 Percent 91

When Should You Launch a Crowdfunding Campaign? 92

Patreon.com 94

Jonathan Oakes, Trivial Warfare: Real-Life Lessons from Patreon 102

The One Thing Patreon Does That Often Gets Overlooked 108

Patreon Isn't Working for Me 109

Patreon Isn't the Only Option 110

Chapter 9 Live Events 111

Kickstarter Campaigns 111

Flynncon1 111

Live Events Are Blowing Up 112

What If You Can't Sell Out a Theater? 113

Go to a Pre-Existing Event with Your Fans 114

Things You Wish You Had Thought of Ahead of Time 114

Mark Bologna-Beyond Bourbon Street 116

Joe Saul-Sehy- Stacking Benjamins 116

Glenn Hebert's Radiothon Holiday Promotion 119

Glenn Hebert: Horse Lovers' Cruise 121

Local Podcast Events 121

Chapter 10 Opportunities 123

Speaking Gigs 123

Other Opportunities 131

Chapter 11 Free Stuff 135

Chapter 12 Should I Start A Podcast Network? 137

Two Types of Networks 137

Should I Join a Podcast Network? 139

Chapter 13 How Much Money Do You Want To Make? 141

What You Need to Do to Bring Home $60,000 141

Chapter 14 One Last Way Podcasters Generate Income 143

They Want to Learn Podcasting from YOU 143

Chapter 15 So You Want To Quit Your Day Job? 145

Multiple Streams of Income 145

Podcasting for a Living 147

Conclusion 151

Appendix Tools 153

Speaking Resources 153

Selling Your Own Products 154

Membership Site Tools 156

Private RSS Feeds 160

Merchandise/Swag 162

Affiliate Tools 162

Miscellaneous Tools for Your Business 164

About the Author 166

Index 166

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