Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
192Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
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Overview
Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as:
- How to Grow Your Audience
- How to Set Your Pricing
- Understanding Advertising Jargon
- How to Find Sponsors
- Best Strategies for Making Money as an Affiliate
- Master Strategies for Crowdfunding
- Harnessing the Power of Webinars and Events
- The Top Tools to Make Your Job Easy
Product Details
ISBN-13: | 9781621537724 |
---|---|
Publisher: | Allworth |
Publication date: | 09/29/2020 |
Pages: | 192 |
Sales rank: | 1,083,651 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.60(d) |
Age Range: | 3 Months to 18 Years |
About the Author
Table of Contents
Preface: Did You Have a Lemonade Stand? xi
Introduction: Meet Your Author xiii
Why I Wrote This Book xiii
Let's Be Realistic xiii
Chapter 1 The Power of Podcasting 1
Podcasting Benefits 1
What This Book Is and What This Book Is Not 5
The Power of the Niche Explained 5
The Profit from Your Podcast Companion Course 5
Chapter 2 Get an Audience 7
First Things First-Who Is Your Audience and Do They Have Any Money? 7
No Audience-No Money 7
Content Is King 8
Your Goal Is NOT the Apple Charts 10
Content Doesn't Grow on Trees 11
Don't Do This 12
Do Things That Bigger Shows Can't 13
Give Your Audience Something to Talk About 13
How to Grow Your Audience 14
Never Lose Their Trust 16
Growing Your Audience with a Partner 17
Chapter 3 Presentation Is Queen 23
Is Your Podcast Advertiser Friendly? 25
Nobody Likes a Bad Infomercial 26
Content That Forwards Your Goal While Enticing Your Audience 27
The Law of Reciprocity 28
More Touches Equals More Sales 29
Feed the Search Engines 29
Chapter 4 How to Make Money with a Podcast 31
Chapter 5 Selling Your Products 33
Selling a Book 36
Selling Consulting 37
Selling a Service 38
Selling a Product You Manufacture 39
Selling Swag 39
Selling a Membership Site 40
Insights from Running Membership Sites 41
Charging Your Guests to Appear on Your Show 43
Pricing Your Products and Services 45
Chapter 6 Sponsorship 49
The Power of the Niche 49
Does Podcast Advertising Work? 50
The Influence of Radio Ads on Podcast Advertising 50
Podcast Download Numbers 51
Setting Advertiser Expectations 53
Setting Podcaster Expectations 54
Reporting and Billing 54
Getting Paid 54
More Fun with Math 55
Dynamic Ads 55
Making a Living with Advertisements Alone 57
Criteria for Choosing Sponsors 57
Creating a Media Kit 59
The Advertising Contract 60
Choosing a Price for Your Advertising 62
Real-Life Example: Glenn the Geek and the Horse Radio Network 64
How Do I Find Sponsors? 65
Website and Newsletter 66
Chapter 7 Affiliate Marketing 71
Be Careful with Your Words 71
Hundreds of Dollars… $1.50 at a Time 72
Tips for Successful Affiliate Marketing 74
Affiliate Jargon 80
Strategies for Affiliate Marketing 81
The Top Affiliate Networks 84
The Downside of Affiliate Marketing 87
How to Pick an Affiliate Network 88
A Deeper Dive into Affiliate Marketing 90
Chapter 8 Crowdfunding 91
The Joy of 3 Percent 91
When Should You Launch a Crowdfunding Campaign? 92
Patreon.com 94
Jonathan Oakes, Trivial Warfare: Real-Life Lessons from Patreon 102
The One Thing Patreon Does That Often Gets Overlooked 108
Patreon Isn't Working for Me 109
Patreon Isn't the Only Option 110
Chapter 9 Live Events 111
Kickstarter Campaigns 111
Flynncon1 111
Live Events Are Blowing Up 112
What If You Can't Sell Out a Theater? 113
Go to a Pre-Existing Event with Your Fans 114
Things You Wish You Had Thought of Ahead of Time 114
Mark Bologna-Beyond Bourbon Street 116
Joe Saul-Sehy- Stacking Benjamins 116
Glenn Hebert's Radiothon Holiday Promotion 119
Glenn Hebert: Horse Lovers' Cruise 121
Local Podcast Events 121
Chapter 10 Opportunities 123
Speaking Gigs 123
Other Opportunities 131
Chapter 11 Free Stuff 135
Chapter 12 Should I Start A Podcast Network? 137
Two Types of Networks 137
Should I Join a Podcast Network? 139
Chapter 13 How Much Money Do You Want To Make? 141
What You Need to Do to Bring Home $60,000 141
Chapter 14 One Last Way Podcasters Generate Income 143
They Want to Learn Podcasting from YOU 143
Chapter 15 So You Want To Quit Your Day Job? 145
Multiple Streams of Income 145
Podcasting for a Living 147
Conclusion 151
Appendix Tools 153
Speaking Resources 153
Selling Your Own Products 154
Membership Site Tools 156
Private RSS Feeds 160
Merchandise/Swag 162
Affiliate Tools 162
Miscellaneous Tools for Your Business 164
About the Author 166
Index 166