Professional Writing

by Sky Marsen

Overview

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.

This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.

New to this Edition:

- Fully revised throughout with coverage of a wider variety of journalistic writing

- New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises

- Includes more analysed examples of business documents

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Product Details

ISBN-13:	9781352007992
Publisher:	Bloomsbury Academic
Publication date:	11/15/2019
Series:	Bloomsbury Study Skills , #68
Edition description:	4th ed. 2020
Pages:	282
Sales rank:	716,452
Product dimensions:	5.83(w) x 8.27(h) x 0.63(d)

About the Author

Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.
Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.

Table of Contents

Dedication
Acknowledgements
Preface
1. The Writing Process
2. Writing Style
3. Short Business Documents
4. Research Methods
5. Jourbanalism
6. Public Relations Writing
7. Reports and Proposals
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix: Job Applications
Index.

What People are Saying About This

From the Publisher

"​If you have to write in a professional environment, this is the book for you; informative, practical and full of good, clear advice.” – Nigel Cassidy, University of Birmingham, UK.

Editorial Reviews

"If you have to write in a professional environment, this is the book for you; informative, practical and full of good, clear advice." --Nigel Cassidy, University of Birmingham, UK

From the Publisher