Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

by John E. Doerr, Mike Schultz Narrated by Joe Barrett

Overview

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves-creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes mini-case studies that illustrate major points and quotes and stories from well-respected professionals in the industry. Most professional service providers don't understand enough about marketing and many books on the subject are full of bad advice. Professional Services Marketing separates the wheat from the chaff to offer readers nothing but the best, most effective, and proven strategies and tactics for consistent growth.

Product Details

BN ID:	2940177787077
Publisher:	Ascent Audio
Publication date:	07/20/2020
Edition description:	Unabridged

Videos