Professional Digital Imaging for Wedding and Portrait Photographers

by Patrick Rice

Overview

Nearly 20 photographers whose digital photographs and techniques are featured in this book provide inside information on everything from equipment selection and tips for creating top-notch studio and location portraiture to output and marketing techniques. Answers are provided to such questions as How can photographers ensure correct and consistent color? What printer type will best suit a photographer's production schedule? and What papers and inks will ensure acceptable longevity of the print? Adobe Photoshop and its usefulness to professional photographers is discussed, but other popular software programs such as Corel Painter, Nik Color 

Product Details

ISBN-13:	9781608953943
Publisher:	Amherst Media, Incorporated
Publication date:	05/01/2004
Sold by:	Barnes & Noble
Format:	eBook
Pages:	124
File size:	5 MB

Table of Contents

	About the Author and Contributors	6
1.	Getting Started	10
	A Professional Perspective: Digital Photography: How it All Started for Me	10
	First Impressions	11
	Digital Presentation Systems	11
	Adding My First Digital Camera	12
	Opportunities and Experimentation	14
	Challenges of Digital Photography	14
	Filmless Society	16
	Final Thoughts	16
2.	Digital Cameras	17
	General Camera Features	17
	File Size	18
	ISO	18
	Shutter Delay	18
	Flash Units	18
	CCD vs. CMOS	19
	A Professional Perspective: Custom White Balance: The Start of Something Great	21
	Digital Storage Media	22
	Image Recovery Software	23
	A Professional Perspective: Shooting Square with the Canon 10D	23
3.	Digital Portrait Photography	26
	Assured Success	26
	Easy Image Selection	27
	Versatility	27
	Clothing Considerations	28
	Lighting	28
	White Balance	28
	Flash Photography	30
	Window Lighting	31
	Digital Metering and Exposure	31
	A Professional Perspective: Histograms: Why Use a Light Meter?	32
	A Professional Perspective: Getting Portrait Clients Excited about Digital	33
	High-School Sports Photography	33
	A Professional Perspective: "Old-Time Photography" and the Digital Age	35
4.	Digital Wedding Photography	36
	Advantages	36
	Visual Confirmation	37
	Image Security	37
	Versatility	38
	Cropping	38
	Digital Infrared Wedding Photography	38
	Nikon Coolpix 950	39
	Filtration	41
	Shooting	42
	Modifying Cameras	43
	Troubleshooting	44
	Digital Infrared without a Digital Camera	45
	A Professional Perspective: Digital Infrared Wedding Photography	46
5.	Digital Workflow	47
	A Simple Digital Workflow	47
	Burning a CD	47
	Proofing	48
	Orders	48
	A Professional Perspective: Workflow in the Digital Environment	48
	Archiving Original Images	49
	Web Album	49
	Image Presentation and Album Design	50
	Image Ordering	50
	A Professional Perspective: Digital Wedding Workflow	51
	Fuji's StudioMaster PRO	51
	A Professional Perspective: StudioMaster PRO: The Ultimate Pro-Lab Interface	52
	Kodak ProShots	53
6.	Digital Output	54
	Printing it Yourself	54
	Epson Inkjet Printers	56
	A Professional Perspective: Fuji Pictrography 4500: Better, Faster, Less Expensive	57
	A Professional Perspective: The NetPrinter from Gretag: Your Own Digital Lab	58
7.	Imaging Software	63
	A Professional Perspective: How I Create Digital Photo Art	63
	Plug-ins	64
	A Professional Perspective: Photoshop Actions	65
	A Professional Perspective: Traditional Photographic Effects with Adobe Photoshop	66
	Vignetting	67
	Soft Focus	70
	Handcoloring	71
	A Professional Perspective: Photoshop Collages	74
8.	Presenting Digital Images to Your Clients	76
	Traditional Paper Proofs	76
	Digital Contact Sheets	77
	Online Proofing	77
	A Professional Perspective: Eventpix.com: The Future of Ordering Photographs	78
	A Professional Perspective: Online Proofing	79
	Video Proofing	80
	A Professional Perspective: Post-Session Proofing	80
9.	Marketing Techniques for Digital Images	83
	Advertising vs. Marketing	83
	A Superior Product	83
	The Importance of Your Web Presence	85
	Showcase Your Best Images	85
	Ease of Use	85
	Photographic Association Sites	86
	Creative Marketing with Digital Imaging	86
	Instant Event Images	86
	Vendor Images	87
	Business Portraits	87
	Creating Marketing Pieces	87
	Marketing Children's Photography	87
	Engagement Sessions	88
	A Professional Perspective: Increasing Your Income to Balance Your Costs	91
	Selling After the Session	92
	Setting Up Your Viewing and Sales Station	93
	Supportive Service	94
	A Professional Perspective: Marketing During the Transition to Digital--And Beyond	94
	Beginning the Transition	95
Stage 1	The Pre-Interview	95
Stage 2	The Interview	96
Stage 3	Wedding Day Marketing	107
Stage 4	Post-Wedding-Day Marketing	112
10.	Digital Albums	113
11.	The Future	117
	A Professional Perspective: The Doctrine of Small: Predicting the Fall of Momand-Pop Studios	117
	How Digital Images Change the Art of Management	119
	Final Thoughts	121
	Index	122