Professional Blogging For Dummies

by Susan J. Getgood

Overview

Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

• Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
• Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
• Suggests creative ways to keep your blog fresh, unique, and interesting
• Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Product Details

ISBN-13:	9780470901502
Publisher:	Wiley
Publication date:	07/08/2010
Series:	For Dummies Books
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	384
File size:	12 MB
Note:	This product may take a few minutes to download.

About the Author

Susan J. Getgood is the Principal of GetGood Strategic Marketing (getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

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Table of Contents

Foreword.

Introduction.

Part I: Getting Started with the Business of Blogging.

Chapter 1: Examining Blogging at the Professional Level.

Chapter 2: Finding Your Niche in the Blogosphere.

Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices.

Part II: Making Money with Your Blog.

Chapter 4: Monetizing Your Blog Strategy.

Chapter 5: Selling Products or Services on Your Blog.

Chapter 6: Making Money from Advertising.

Chapter 7: Getting Paid for Your Words.

Part III: Building Your Blog, Step by Step.

Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting.

Chapter 9: Designing Your Blog.

Chapter 10: Developing Your Blog Content.

Part IV: Maximizing Your Blog's Success.

Chapter 11: Getting the Word Out about Your Blog.

Chapter 12: Responding When Companies Come Calling.

Chapter 13: Monitoring and Measuring: Why They Matter.

Chapter 14: Keeping Your Blog Fresh.

Part V: The Part of Tens.

Chapter 15: Ten Common Mistakes and How to Avoid Them.

Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading.

Chapter 17: Ten Tips for Jump-Starting Your Creativity.

Index.