Product Marketing for Technology Companies

by Mark Butje

Overview

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Product Details

ISBN-13:	9781136371752
Publisher:	Taylor & Francis
Publication date:	06/25/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	9 MB

About the Author

Mark Butje

Table of Contents

Chapter 1 Product Marketing for Technology Companies; Chapter 2 The Spider in the Web; Chapter 3 The Product Life Cycle Process; Chapter 4 Mission Statement for your Product; Chapter 5 Product Positioning; Chapter 6 The Product Adoption Life Cycle; Chapter 7 The Product Launch; Chapter 8 Cost Price Calculations; Chapter 9 Finance for Non-Financials; Chapter 10 You and the Sales Force; Chapter 11 You and the Engineers; Chapter 12 If your Product is a Service; Chapter 13 Managing the Product Portfolio;