Principles and Methods of Social Research

Through a multi-methodology approach, this volume covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.

"1119140851"
Principles and Methods of Social Research

Through a multi-methodology approach, this volume covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.

180.0 In Stock
Principles and Methods of Social Research

Principles and Methods of Social Research

Principles and Methods of Social Research

Principles and Methods of Social Research

Hardcover(4th ed.)

$180.00 
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Overview

Through a multi-methodology approach, this volume covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.


Product Details

ISBN-13: 9781032222417
Publisher: Taylor & Francis
Publication date: 07/11/2023
Edition description: 4th ed.
Pages: 486
Product dimensions: 7.00(w) x 10.00(h) x (d)

About the Author

William D. Crano is the Oskamp Distinguished Chair of Psychology and Director of the Health Psychology and Prevention Science Institute at Claremont Graduate University.

Marilynn B. Brewer is Professor Emeritus, Ohio State University.

Andrew Lac is an Associate Professor of Psychology at the University of Colorado Colorado Springs.

Table of Contents

Part 1: Introduction to Social Research Methods 1. Basic Concepts 2. Internal and External Validity 3. Measurement Reliability 4. Measurement Validity Part 2: Research Design Strategies: Experiments, Quasi-experiments, and Non-experiments 5. Designing Experiments: Variations on the Basics 6. Constructing Laboratory Experiments 7. External Validity of Laboratory Experiments 8. Conducting Experiments outside the Laboratory 9. Nonexperimental Research: Correlational Design and Analyses 10. Quasi-Experiments and Evaluation Research Part 3: Data Collecting Methods 11. Survey Studies: Design and Sampling 12. Systematic Observational Methods 13. Interviewing 14. Content Analysis 15. Questionnaire Design and Scale Construction 16. Implicit Measures of Cognition and Affect 17. Scaling Stimuli: Social Psychophysics 18. Methods for Assessing Dyads and Groups Part 4: Concluding Perspectives 19. Synthesizing Research Results: Meta-Analysis 20. Social Responsibility and Ethics in Social Research

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