Presence & Profitability: Understanding the Value of Authentic Communications in The Age of Hyper-Connectivity

by Philip Kelley

Overview

PRESENCE DEVELOPS AND ENABLES PROFITABILITY.
AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION.
Are your customers your most valuable brand advocates? Do you “speak” with them more than ever? Are you growing revenues as well as “likes” and expanding your return-on-marketing investments?

If not, you are losing presence and profitability!
Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets—either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers.
Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth.

This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change.

Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding— rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away.

Product Details

ISBN-13:	9781642252637
Publisher:	Advantage Media Group, Inc.
Publication date:	11/23/2021
Pages:	208
Product dimensions:	6.00(w) x 9.10(h) x 0.80(d)

About the Author

PHIL KELLEY JR. is the president and CEO of Salem One, one of the fastest-growing corporate communications companies in the country. Phil holds bachelor’s and master’s degrees in industrial and systems engineering from Georgia Tech as well as an MBA from Clemson University. He has served on the boards of directors of multiple nonprofit and for-profit organizations and is the current captain of the USA F-TR Long Range rifle team. He has been an active voice in the print industry, refocusing industry success definitions within the rapidly developing world of corporate communications. His experiences began at a young age on the production floor until he transitioned to “carrying his own briefcase” as a sales rep. He has now served within executive leadership for over a decade. Capitalism, world-class team development, competition, and an appreciation for opportunities available in the greatest country on earth drive his passions.

Table of Contents

About the Author xiii

Acknowledgments xv

Section I The Idea

Chapter 1 Success is Always Found on the Dance Floor 1

Chapter 2 The Connectivity Explosion 29

Chapter 3 The Presence Deficit 39

Chapter 4 The Psychology of Presence 53

Section II Communication Deployment Mistakes

Chapter 5 Hiding from Technology and Connectivity 73

Chapter 6 Hiding behind Technology and Connectivity 85

Chapter 7 How Did My Brand End Up There? 99

Chapter 8 Transactional Versus Experiential Communications 113

Section III Presence Fuels Profitability

Chapter 9 Always take the Path of Highest Value 129

Chapter 10 Focus on Relational Value 149

Chapter 11 Org Chars Must Change! 169

Conclusion: I'll See You on the Dance Floor 179

Be Present With Us 187

Editorial Reviews

After sharing classes at Georgia Tech with Phil Kelley, I have watched the tremendous business growth he has achieved over thirty years. Phil has uncovered which business factors are the greatest predictors for success. Fun to read, full of actual examples and specific advice, Presence and Profitability is a must-read for corporate leaders interested in customer retention and cultural triumph. ―Mike Valletutti, Founder/CEO, Applied Global Technologies, Ret.

Embracing the message of this timely book won’t just add value for your business. It will add value for your life! Phil Kelley Jr. nails the critical gaps between connectivity and authenticity in relationships―and it’s all about presence. Presence and Profitability will have you positively assessing the level of depth in your connections; it will have you racing into the world to replace “likes” with genuine, lasting engagements on your path to personal and professional success. Your status quo will be challenged, but as this driven leader and author points out, “Human relationships are still what make the human experience worth living and ultimately fun.” ―Tracy Brooks, Senior Vice President, Salem One, Inc.

The knowledge I have gained from Phil has helped me build the competitive edge needed for success on both the national and world championship levels. I have also watched him use his communication skills to build national and world champion teams. In Presence and Profitability, Phil shows businesses how to communicate with consumers in a way that will make them winners. As he does in competition, Phil hits the X ring here: presence within all high achieving groups is the key to success. ―James E. Crofts, STSC/SS US Navy, Ret.; National Champion USA, Ireland, Canada FTR; World Champion FTR

Phil Kelley combines his competitive spirit, passion for winning, engaging leadership energy, focus on quality, and overall personal programming for success to develop and articulate a proven strategy to truly reach out, connect, and partner with critical key relationships, whether external customers or internal associates, at a personal and intimate level in an ever-increasingly impersonal, electronic, and automated world. This eye-opening, common-sense, and engaging read weaves the perfect balance of being present and connected in all aspects of business, employing the latest means of modern technology while increasing corporate profitability and driving up value. ―Charles Rowe, Private equity board chairman and corporate CEO

Are you concerned about the future of your organization, its viability, its profitability, its sustainability? I’ve got good news and bad news for you. First, the bad news. If you’re genuinely concerned about your business’s future, and “concern” is all that you’ve been able to muster, then your best course of action is to prepare for your demise. Stress and concern will not change the trajectory of your organization. What’s the good news? Read this book. It will be more than a lifeline; it will guide you to not only thrive, but invigorate you and all who work for you to not merely endure the future, but put an imprint on it. One more bit of bad news. You will not be able to delegate the lessons in this book. You will have to be the leader of the change that will propel you into the future. Get going and don’t waste time doing it! ―Dr. George B. Glisan, PhD; Distinguished professor and coordinator, Reese Graphic; Communications Management Program, Appalachian State University.

Good leaders provide direction, purpose, and reason for a group or organization to follow. They also share their knowledge, wisdom, and experience with others. Their leadership becomes a calling to serve others. Phil Kelley is a leader who has risen to his position in his company and industry through his actions and his words. His thoughts on corporate communications are clear, specific, and on target in today’s business and social climate. ―Jeff Stoudt, President, The Printing Industry of the Carolinas, Inc.

From the Publisher