'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
![Predatory Thinking: A Masterclass in Out-thinking the Competition](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Predatory Thinking: A Masterclass in Out-thinking the Competition
272![Predatory Thinking: A Masterclass in Out-thinking the Competition](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Predatory Thinking: A Masterclass in Out-thinking the Competition
272eBook
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Product Details
ISBN-13: | 9781447248392 |
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Publisher: | Pan Macmillan |
Publication date: | 05/23/2013 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 272 |
Sales rank: | 732,225 |
File size: | 299 KB |
Age Range: | 18 Years |