Practice Management for Land, Construction and Property Professionals

Practice Management for Land, Construction and Property Professionals

by Brian Greenhalgh (Editor)
Practice Management for Land, Construction and Property Professionals

Practice Management for Land, Construction and Property Professionals

by Brian Greenhalgh (Editor)

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Overview

Practice management for Land, Construction and Property Professionals presents the expert views and practical experience of researchers and practitioners concerned with the particular challenges and skills required to manage professional service organizations in the constuction and property industries. The book provides extensive coverage of the following key issues: management of creativity marketing of professional services professional ethics quality management business planning and strategic management Practice management for land, Construction and Property Professionals will be an important guide for those with management responsibiliie in the property and construction industries. Students working towards qualifications in the properrty and construction professions will also find the book a valuable reference and source of advice.

Product Details

ISBN-13: 9780367579531
Publisher: CRC Press
Publication date: 06/30/2020
Pages: 318
Product dimensions: 6.12(w) x 9.19(h) x (d)

Table of Contents

Preface xi

Papers presented at conferences on Practice Management for Land, Construction and Property Professionals xiii

Part 1 The changing nature of professional work 1

Introduction Michael Jeffries Chief Executive, W S Atkins Ltd 3

1 The core values of construction professionals 10

1.1 Introduction 10

1.2 The client's need for professional values 11

1.3 Knowledge and values 12

1.4 Values in the labour process 13

1.5 Recent empirical research 15

1.6 Implications for the management of professional practices 18

1.7 References and further reading 19

2 The impact of information technologies on professional advice 21

2.1 Introduction 21

2.2 Information technology: the strategic and human resource dimensions 22

2.3 The impact of IT in the property profession: an overview 25

2.4 Empirical research: methodology 27

2.5 A prescription for success 29

2.6 Implications of the research for the property profession 31

2.7 References and further reading 31

3 The technical professional as a management consultant 33

3.1 Introduction 33

3.2 The changing environment 34

3.3 A view of the future 35

3.4 The traditional focus of the chartered surveyor 37

3.5 The challenge of new opportunities for surveyors 38

3.6 Conclusions 40

3.7 References and further reading 41

4 A new management theory for professional organizations 42

4.1 Introduction 42

4.2 The traditional professional firm 43

4.3 The recession 44

4.4 The flexible professional firm 45

4.5 Conclusions 47

4.6 References and further reading 48

Part 2 Managing professionalism and creativity 51

Introduction Sir Michael Latham 53

5 Developing creativity as a core skill 61

5.1 Introduction 61

5.2 Creativity 61

5.3 Rationality 63

5.4 A creative cycle 64

5.5 Ethics 66

5.6 Creative skills 66

5.7 Development of creativity in the professional practice 67

5.8 References and further reading 68

6 Human Resource Management and structured training 69

6.1 Introduction to human resource management 69

6.2 Some characteristics of professionals and professional service organizations 70

6.3 The development of human resource management (HRM) 71

6.4 HRM as an agent of change 74

6.5 Introduction to structured training 76

6.6 The need for education and training 77

6.7 The results 78

6.8 References and further reading 83

7 Investing in people 84

7.1 Practice management systems 84

7.2 'Investors in people': the principles 86

7.3 The key stages to recognition 89

7.4 Practical illustration 91

8 Managing teamwork and leading professional people 93

8.1 Introduction 93

8.2 Traditional approaches to management of the design team 93

8.3 Effective team characteristics 95

8.4 Contemporary approaches to construction design team management 97

8.5 Conclusion 98

8.6 References and further reading 99

9 Leadership styles in professional firms 100

9.1 Introduction 100

9.2 The traditional professional practice 101

9.3 Leadership theories related to the traditional practice 102

9.4 The effect of new procurement methods on the professional practice 105

9.5 Leadership theories related to practices with diverse skills and services 106

9.6 Conclusions 109

9.7 References and further reading 110

Part 3 Marketing of professional services 111

Introduction Professor Peter Lansley, Dean of the Vacuity of Urban and Regional Studies, University of Reading 113

10 Creating a sustainable competitive advantage and managing prequalification team presentations 124

10.1 Introduction 124

10.2 Competitive advantage 125

10.3 Failure strategies 126

10.4 Sustainable competitive advantage 127

10.5 Project partnering 128

10.6 The management of pre-qualification team presentations in contractual services 129

10.7 Pre-qualification procedures 131

10.8 Implementation of an effective pre-qualification strategy 134

10.9 References and further reading 137

11 Marketing analysis and methods for professional firms 139

11.1 Introduction 139

11.2 Marketing 140

11.3 The marketing concept 141

11.4 The marketing function 142

11.5 Three key marketing principles 143

11.6 Key analyses for developing a marketing strategy 145

11.7 Marketing mix decisions 147

11.8 Conclusions 153

11.9 References and further reading 154

12 Market analysis; the service/market matrix 155

12.1 Introduction 155

12.2 A strategic perspective in the provision of valuation services 155

12.3 Developing a strategic approach 158

12.4 The attractiveness of the valuation market 163

12.5 Competitive position of providers of valuation services 170

12.6 Options for developing the service: some preliminary conclusions 175

12.7 References and further reading 178

13 The changing public sector marketplace and its implications for private sector firms 180

13.1 Introduction 180

13.2 The research approach 181

13.3 Main issues from the research 181

13.4 Conclusions 190

13.5 References and further reading 191

14 Marketing methods; client referrals 192

14.1 Introduction 192

14.2 The appointment process 192

14.3 How important is recommendation and referral? 194

14.4 Research project 195

14.5 References and further reading 200

15 Marketing methods; relationship marketing 201

15.1 Introduction 201

15.2 Nature of relationship marketing 205

15.3 Conclusions 211

15.4 References and further reading 212

Part 4 Professional ethics and quality of service 213

Introduction Ken Innes, retired Senior Partner of Scott Wilson Kirkpatrick and Partners 215

16 The development of ethical standards 222

16.1 Introduction 222

16.2 What is a profession? 224

16.3 What makes a professional? 224

16.4 Codes for professional conduct 226

16.5 Competence, incompetence and negligence 228

16.6 Morality, ethics and business 229

16.7 Integrity, discretion and responsibility 231

16.8 Vested interest and impartiality 234

16.9 References and further reading 235

17 Are ethical standards good for business? 237

17.1 Introduction 237

17.2 Business and professions 237

17.3 Professional ethics, corporate conduct and business ethics 238

17.4 Professional ethics, public relations and practical dilemmas 240

17.5 Professional ethics and corporate clients 242

17.6 Conclusion: good for business? 243

17.7 References and further reading 244

18 Case Study 1 - The ethical experiences of surveyors in New Zealand 246

18.1 Introduction 246

18.2 Part 1: a formal process 248

18.3 Part 2: ethical behaviour in practice 249

18.4 Part 3: when in Rome (or wherever else) … A case of bribery! 253

18.5 Conclusions 257

18.6 References and further reading 257

Appendix 18A 257

19 Case Study 2-Theperceptionsofethicsinpractice 259

19.1 Introduction 259

19.2 Methodology 260

19.3 The institutional position 260

19.4 The legal position 261

19.5 Research processes 262

19.6 Selection of respondents 263

19.7 Analysis of responses to the questionnaire survey 264

19.8 Conclusion 271

20 Defining service quality and the merits of introducing a formal system 273

20.1 Introduction 273

20.2 The merits of formalized quality management systems 274

20.3 Factors affecting a firm's ability to make a successful transition to quality management 280

20.4 Conclusions 286

20.5 References and further reading 287

21 Can quality work in construction? Its effects on contracting firms 288

21.1 Introduction 288

21.2 Quality and its context in the UK construction industry 289

21.3 Q A: the story so far-good and bad 290

21.4 Quality - the role of the change agent 292

21.5 From QA to TQM - learning how to deal with cultural change 294

21.6 Conclusion: the arrival of a new paradigm 296

21.7 References and further reading 297

Index 299

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