Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every Time

by Bill McGowan
Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every Time

by Bill McGowan

Paperback(Reprint)

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Overview

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.


Product Details

ISBN-13: 9780062472939
Publisher: HarperCollins
Publication date: 09/13/2016
Edition description: Reprint
Pages: 288
Sales rank: 356,609
Product dimensions: 7.90(w) x 5.30(h) x 0.80(d)

About the Author

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Condé Nast, and Campbell's.

Table of Contents

Acknowledgments ix

Introduction 1

1 The Language of Success 11

2 The Principles of Persuasion 28

3 The Headline Principle 46

4 The Scorsese Principle 62

5 The Pasta-Sauce Principle 79

6 The No-Tailgating Principle 90

7 The Conviction Principle 104

8 The Curiosity Principle 135

9 The Draper Principle 158

10 How to Think on Your Feet 170

11 The Seven Principles at Work 196

12 The Seven Principles at Home 245

13 The Seven Principles and You 263

Glossary 265

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