Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.
1136496264
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.
172.99
In Stock
5
1
![Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
312![Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
312
172.99
In Stock
From the B&N Reads Blog