Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business
Learn to choose the words that perform the marketing magic you need.'
No matter what your writing skill, this comprehensive, start-to-finish guide shows you how to write copy that increases business and profits. In the witty, vivid style that is her trademark, copywriting coach and marketing consultant Marcia Yudkin reveals everything you need to know to use the written word to convert strangers to prospects to paying customers, including: choosing just the right format to get your message across; designing your copy to attract the attention of your audience; editing and proofreading your brochure, letter, or ad to make it clear, concise, and correct; collecting testimonials that boost your credibility; finding the creative twist that urges people to buy; and much, much more.
Filled with the author’s own stories as well as the advice of other successful entrepreneurs, Persuading on Paper is a must-read for any business owner, entrepreneur or overworked manager who wants to pull in more business.
“I wish I’d seen this book before I spent thousands of dollars on a marketing seminar. Marcia Yudkin leaves no stone unturned. Persuading on Paper says it all.” —Hannelore Hahn, Founder and Executive Director, International Women’s Writing Guild
“Offering a wealth of information about writing and designing everything from a simple sales letter to an entire corporate brochure, Persuading on Paper is beautifully presented in the easy-to-read style that is Marcia Yudkin’s trademark. Additionally, she has gathered insider tips and strategies from the top names in the communications business. A book you will want to keep close by, this is truly a ‘must read.’” —Jim Donovan, author of Handbook to a Happier Life
“Once again Marcia Yudkin has contributed a friendly and readable book, chock-full of ideas that are fresh and, most important, timely. This book can help anyone create promotional materials that showcase their uniqueness truthfully and with integrity. No hype here!” —Ilise Benun, Editor of The Art of Self-Promotion
1112349188
No matter what your writing skill, this comprehensive, start-to-finish guide shows you how to write copy that increases business and profits. In the witty, vivid style that is her trademark, copywriting coach and marketing consultant Marcia Yudkin reveals everything you need to know to use the written word to convert strangers to prospects to paying customers, including: choosing just the right format to get your message across; designing your copy to attract the attention of your audience; editing and proofreading your brochure, letter, or ad to make it clear, concise, and correct; collecting testimonials that boost your credibility; finding the creative twist that urges people to buy; and much, much more.
Filled with the author’s own stories as well as the advice of other successful entrepreneurs, Persuading on Paper is a must-read for any business owner, entrepreneur or overworked manager who wants to pull in more business.
“I wish I’d seen this book before I spent thousands of dollars on a marketing seminar. Marcia Yudkin leaves no stone unturned. Persuading on Paper says it all.” —Hannelore Hahn, Founder and Executive Director, International Women’s Writing Guild
“Offering a wealth of information about writing and designing everything from a simple sales letter to an entire corporate brochure, Persuading on Paper is beautifully presented in the easy-to-read style that is Marcia Yudkin’s trademark. Additionally, she has gathered insider tips and strategies from the top names in the communications business. A book you will want to keep close by, this is truly a ‘must read.’” —Jim Donovan, author of Handbook to a Happier Life
“Once again Marcia Yudkin has contributed a friendly and readable book, chock-full of ideas that are fresh and, most important, timely. This book can help anyone create promotional materials that showcase their uniqueness truthfully and with integrity. No hype here!” —Ilise Benun, Editor of The Art of Self-Promotion
Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business
Learn to choose the words that perform the marketing magic you need.'
No matter what your writing skill, this comprehensive, start-to-finish guide shows you how to write copy that increases business and profits. In the witty, vivid style that is her trademark, copywriting coach and marketing consultant Marcia Yudkin reveals everything you need to know to use the written word to convert strangers to prospects to paying customers, including: choosing just the right format to get your message across; designing your copy to attract the attention of your audience; editing and proofreading your brochure, letter, or ad to make it clear, concise, and correct; collecting testimonials that boost your credibility; finding the creative twist that urges people to buy; and much, much more.
Filled with the author’s own stories as well as the advice of other successful entrepreneurs, Persuading on Paper is a must-read for any business owner, entrepreneur or overworked manager who wants to pull in more business.
“I wish I’d seen this book before I spent thousands of dollars on a marketing seminar. Marcia Yudkin leaves no stone unturned. Persuading on Paper says it all.” —Hannelore Hahn, Founder and Executive Director, International Women’s Writing Guild
“Offering a wealth of information about writing and designing everything from a simple sales letter to an entire corporate brochure, Persuading on Paper is beautifully presented in the easy-to-read style that is Marcia Yudkin’s trademark. Additionally, she has gathered insider tips and strategies from the top names in the communications business. A book you will want to keep close by, this is truly a ‘must read.’” —Jim Donovan, author of Handbook to a Happier Life
“Once again Marcia Yudkin has contributed a friendly and readable book, chock-full of ideas that are fresh and, most important, timely. This book can help anyone create promotional materials that showcase their uniqueness truthfully and with integrity. No hype here!” —Ilise Benun, Editor of The Art of Self-Promotion
No matter what your writing skill, this comprehensive, start-to-finish guide shows you how to write copy that increases business and profits. In the witty, vivid style that is her trademark, copywriting coach and marketing consultant Marcia Yudkin reveals everything you need to know to use the written word to convert strangers to prospects to paying customers, including: choosing just the right format to get your message across; designing your copy to attract the attention of your audience; editing and proofreading your brochure, letter, or ad to make it clear, concise, and correct; collecting testimonials that boost your credibility; finding the creative twist that urges people to buy; and much, much more.
Filled with the author’s own stories as well as the advice of other successful entrepreneurs, Persuading on Paper is a must-read for any business owner, entrepreneur or overworked manager who wants to pull in more business.
“I wish I’d seen this book before I spent thousands of dollars on a marketing seminar. Marcia Yudkin leaves no stone unturned. Persuading on Paper says it all.” —Hannelore Hahn, Founder and Executive Director, International Women’s Writing Guild
“Offering a wealth of information about writing and designing everything from a simple sales letter to an entire corporate brochure, Persuading on Paper is beautifully presented in the easy-to-read style that is Marcia Yudkin’s trademark. Additionally, she has gathered insider tips and strategies from the top names in the communications business. A book you will want to keep close by, this is truly a ‘must read.’” —Jim Donovan, author of Handbook to a Happier Life
“Once again Marcia Yudkin has contributed a friendly and readable book, chock-full of ideas that are fresh and, most important, timely. This book can help anyone create promotional materials that showcase their uniqueness truthfully and with integrity. No hype here!” —Ilise Benun, Editor of The Art of Self-Promotion
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Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business
Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business
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$9.99
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Product Details
| BN ID: | 2940013593305 |
|---|---|
| Publisher: | Creative Ways Publishing |
| Publication date: | 11/11/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 741 KB |
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