Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.
Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.
Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
![Personality, Design and Marketing: Matching Design to Customer Personal Preferences](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Personality, Design and Marketing: Matching Design to Customer Personal Preferences
138![Personality, Design and Marketing: Matching Design to Customer Personal Preferences](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Personality, Design and Marketing: Matching Design to Customer Personal Preferences
138Product Details
ISBN-13: | 9781032837949 |
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Publisher: | Taylor & Francis |
Publication date: | 06/24/2024 |
Pages: | 138 |
Product dimensions: | 6.88(w) x 9.69(h) x (d) |