A Financial Times Book of the Month Selection
The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, "The Obstacle is the Way," did in the NFL.
—Steve Rubel in AdvertisingAge
“How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century.”
—The Financial Times
“The book every entrepreneur should read this year.”
—Jeff Haden, Inc.
“Every artist aspires to create timeless, lasting work and this book is astudy on what it takes to do just that. Ryan Holiday has written a brilliant, inspiring guide to ignoring the trends of the day to focus on what matters and what will lead to real impact. If you want to write, produce, or build something amazing, read this book.”
—JAMES FREY, bestselling author of A Million Little Pieces and Bright Shiny Morning
“As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for along time.”
—DAVID ZUCKERMAN, television writer and cocreator of Family Guy, American Dad, and Wilfred
“My first book took five years for it to become a bestseller. It sells more now than it did ten years ago. You won’t find a better guide to create something that lasts than Perennial Seller! Ryan Holiday is one of the great marketing minds of our time!”
—JON GORDON, bestselling author of The Energy Bus
"Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of “those” through his simple and cutthroat strategy for what it takes to be a successful creative in the modern world. This book couldn’t be more timely!”
—JAKE UDELL, founder of TH3RD BRAIN; manager of Grace VanderWaal, Gallant, ZHU, and Krewella
“In an era of disposable hot takes, Ryan’s writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition.”
—RICKY VAN VEEN, cofounder CollegeHumor and Vimeo, head of global creative strategy at Facebook
“I said this about Ryan Holiday’s last book, but I’ll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world.”
—JAMES ALTUCHER, author of Choose Yourself
"Ryan Holiday is more than a marketing genius—he is an extraordinary thinker whose instincts deliver him deep into the human condition. I’ve been lucky to work with Ryan, and his goal is unwavering—to help creators make work that lasts. Perennial Seller is the perfect distillation of his ideas, and that rarest of gifts—a road map to success and an insight into life.”
—ROBERT KURSON, New York Times bestselling author of Shadow Divers
"Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people’s lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the How. A must-read for creators of all persuasions.”
—SHAWN COYNE, cofounder of Black Irish Books, author of The Story Grid: What Good Editors Know
“Fashion, like most industries, is all about what’s popular right now, yet at the same time the best designers and creators aspire to make and sell things that will last more than just a single season. Holiday’s new book is the ultimate road map to making your work and your message stick.”
—AYA KANAI, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day
"At this moment, it’s easy to think of music as no more than ephemeral content. For this reason, it’s more important than ever to make work that stands the test of time. This book is a complete and current handbook for writing classics. Perennial Seller clears a path through the noise. If you are interested in creating work that stands the test of time, then Perennial Seller is a must-read.”
—JUSTIN BORETA, The Glitch Mob
“Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It’s a formula for becoming a classic and legendary.”
—MICHAEL RAPINO, CEO and president, Live Nation
05/15/2017
The saying goes, "if you build a better mousetrap…." What's not said is that this doesn't happen by itself. That's where Holiday's (founder, marketing firm Brass Check; The Obstacle Is the Way) book comes into play. In four parts, this work covers the basics: creating, positioning, marketing, and platform. This is not especially new ground: Jim Collins dealt with similar material in Built To Last, and a more academic approach can be found in Clayton Christensen's Seeing What's Next. Most of the examples here deal with consumer products and services. The one weakness concerns the implications of path dependence. On the plus side, Holiday understands the new world order of marketing in a social context. Buzz doesn't happen by itself. However, unlike the proverbial shoemaker, Holiday uses the methods he promulgates. While politics aren't a focal point, there are significant implications for political contests offered. VERDICT The world order has changed—old school marketers take note.—Steven Silkunas, Fernandina Beach, FL
