Table of Contents
Series Foreword Brian D. Behnken ix
Acknowledgments xi
Introduction Lori Latrice Martin xiii
Part I Racism and Sports: Theoretical Perspectives
1 The Black Athlete and the Postracial Myth Lori Latrice Martin 3
2 Systemic Racism Theory: Critically Examining College Sport Leadership Michael Regan Akilah R. Carter-Francique Joe R. Feagin 29
3 Using Marketing Theory to Increase African-American Participation with Major League Baseball John A. Fortunato Jerome D. Williams 55
4 Race, In-Group Bias, and Their Influence on Perceptions of Controversial Same-Race and Different-Race Athletes Joshua B. Dickhaus Lance Kinney 81
5 Racism Front and Center: Introducing the Critical Demography of Athletic Destinations Lori Latrice Martin Hayward Derrick Horton 105
Part II Evidence of Racism in College and Professional Sports 133
6 "Jackie Robinson Day": The Contemporary Legacy David Naze 135
7 Intentional Foul?: Sports Card Values and the (De)valuation of Black Athletes in the NBA, 1989-2009 Wade P. Smith Eric Primm Valerie R. Stackman 159
8 Black Issues in Higher Education's Arthur Ashe Awards, 1995-2000: Invisible Men and Women (Scholars and Bailers) C. Keith Harrison 187
Part III Race, Gender, and Media Representations 207
9 Dilemmas and Contradictions: Black Female Athletes David J. Leonard 209
10 William Pope.L's Budapest Crawl and Black Male Sports Bodies in Advertising in the 1990s Tiffany E. Barber 231
11 Armstrong, Bonds, and PEDs: Racial Framing in U.S. Newspapers, 1999-2006 Jennifer Greer Christopher Murray 255
12 Racial Knowledge about Sport: A Mixed-Method Approach for Investigating Cultural Myths and Stereotypes about African-American Male Athleticism C. Keith Harrison Suzanne Malta Kirkland Louis Harrison Larry Proctor Quentin G. Love 279
About the Editor and Contributors 307
Index 313