Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Organizational Rhetoric
208Organizational Rhetoric
208Paperback(New Edition)
Product Details
ISBN-13: | 9780745647173 |
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Publisher: | Polity Press |
Publication date: | 10/10/2011 |
Series: | Key Themes in Organizational Communication , #2 |
Edition description: | New Edition |
Pages: | 208 |
Product dimensions: | 5.80(w) x 8.20(h) x 0.90(d) |