Organizational Design for Marketing Futures

by Roy Hayhurst, Gordon Wills

Overview

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Product Details

ISBN-13:	9780815370079
Publisher:	Taylor & Francis
Publication date:	10/29/2019
Series:	Routledge Library Editions: Management
Pages:	218
Product dimensions:	5.44(w) x 8.50(h) x (d)

About the Author

Roy Hayhurst, Gordon Wills

Table of Contents

Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index