Organisational Change and Transition: An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
Essay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy's actions caused massive conflicts between production and sales & marketing and damaged his relationship with Andrew Eastern. The most striking issue, based on the findings, is that Murphy implemented a change programme that was contradictory to the corporate culture and did not involve permanent status employees.
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Organisational Change and Transition: An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
Essay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy's actions caused massive conflicts between production and sales & marketing and damaged his relationship with Andrew Eastern. The most striking issue, based on the findings, is that Murphy implemented a change programme that was contradictory to the corporate culture and did not involve permanent status employees.
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Organisational Change and Transition: An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
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Organisational Change and Transition: An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
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Product Details
| ISBN-13: | 9783656137795 |
|---|---|
| Publisher: | GRIN Verlag GmbH |
| Publication date: | 01/01/2012 |
| Sold by: | CIANDO |
| Format: | eBook |
| Pages: | 22 |
| File size: | 2 MB |
| Language: | German |
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