Operators Are Standing By

by Michael Planit

Overview

As Seen On TV!

Tap into the power of direct response marketing

How many times has this happened to you?

You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax…

Everything you need to know is right here!

Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to:

• DEVELOP YOUR IDEA and create a product that really sells
• GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet
• INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

Product Details

ISBN-13:	9780071510332
Publisher:	McGraw Hill LLC
Publication date:	05/04/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	220
File size:	1 MB

About the Author

Michael Planit is the President of Product Strategies, Inc., developing direct response marketing strategies for small business owners and other top marketing firms. Visit his Web site at productstrategies.com.

Table of Contents

Introduction

Part 1: What are you Selling? (1/3 of book)

1: Acting on your Idea

2: Designing, Developing, and Market Testing Your Product

3: Legal Issues

Part 2: Sure-Fire Direct Response Marketing Techniques (2/3 of book)

4: Your Offer

5: Taking and Fulfilling Orders

6: Infomercials

7: Direct Mail

8: Radio Ads

9: Catalogs

10: Home Shopping Channels

11: Another Option for Marketing Your Money

12: Analyzing Yours Results

Appendix: Company Directory

Part Two: Sure-