Table of Contents
Map: Emerging Markets, BRICS, N11, and Civets xii
Introduction Emerging Markets and the New International Economy 1
Part I Opening the Black Box of Emerging Markets 13
Chapter 1 What Are Emerging Markets? 15
Chapter 2 Markets and Institutions 49
Chapter 3 A Historical Perspective 69
Part II Operating in Emerging Markets: A Step-by-Step Guide 104
Chapter 4 The Determinants of Attractiveness and the Four Dimensions 106
Chapter 5 Managing Risk 149
Chapter 6 Targeting Emerging Market Clients I: The Rich and the Middle Classes 184
Chapter 7 Targeting Emerging Market Clients II: Strategies for the Base of the Pyramid 213
Part III The Emergence of Emerging Market Multinationals–Implications for Managers and Scholars 239
Chapter 8 Multinationals Based in Emerging Markets: Features and Strategies 242
Chapter 9 The Internationalization of Emerging Market MNEs: A Critical Examination of International Business Theories (Written with Ying Liu* ) 266
Chapter 10 Conclusion 294
Appendix From Third World to Emerging Markets: Definitions, Contexts, and Meanings 305
Index 325