Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

by Arthur B. Markman (Editor)

Overview

The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.

Product Details

ISBN-13:	9780199374465
Publisher:	Oxford University Press
Publication date:	05/13/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	232
File size:	6 MB

About the Author

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

Table of Contents

Chapter 1: The Process of Open Innovation Arthur B. Markman Chapter 2: Open Innovation Through Strategic Design-by-Analogy Katherine Fu and Christian Schunn Chapter 3: Getting the Most Out of Brainstorming Groups Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli Chapter 4: Applying the Creative Problem Solving Process to Open Innovation Wayne Fisher Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the Room Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole Cam Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes Diana Rus, Barbara Wisse, and Eric F. Rietzschel Chapter 8: Innovation Cells: Company Beachheads in Technology Universities Felix Cardenas, Tony Davila, and Daniel Oyon Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case Study Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

Editorial Reviews

"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation."
—Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Corporate Innovation, INSEAD; co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Open Innovation is a critical development in business. Arthur Markman's book provides a timely state-of-the-art volume full of insights, examples, and useful ideas."
—Michel Tuan Pham, Kravis Professor of Business, Columbia University Graduate School of Business

"Open Innovation, the book, like open innovation, the practice, brings perspectives from different kinds of people together to generate new insights. The fascinating examples, useful reviews, practical suggestions, and new science add up to more than the sum of the parts. Researchers will come away with new ideas, teachers with new cases and conceptual frameworks, entrepreneurs and intrapreneurs with concrete ways to improve, and incubators and supporters of innovation with advice on growing a thriving community. It's that rare book that takes on a wide range of contributors and audiences to a complex topic and succeeds."
—Jeffrey Loewenstein, Associate Professor of Organizational Behavior, University of Illinois at Urbana-Champaign

"Books on innovation and creativity aimed at academic audiences can be arcane and far-removed from the real world, whereas books written for entrepreneurs can lack the theoretical structure and scientific underpinnings needed for a cohesive understanding of the subject. Markman's volume, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market bridges the academic and business worlds, explaining and illustrating the subject of innovation in an interconnected way that appeals to both theoretical and practical-minded readers. This insightful book explores innovation in a way that spans the entire continuum, from scholars to business practitioners."
—Steven M. Smith, Professor, Department of Psychology, Texas A&M University

From the Publisher