Only The Brands Will Survive: Succeeding At Business In Today's Emotional Economy

by edward earle

Overview

At the core of this book is Edward's message of the critical nature of a Credible Brand and his process for establishing the second level of business, called "Credibility." Also the Cycle of Communication and the 4-B's. Be There, Be There More, Be Better, and finally, Be A Brand. The serious difference between Edward's version of a Brand and the rest of the industry.Edward doesn't just write a book about why the brands will be the only things that survive, he is living proof of his concepts in everything he does.

Product Details

ISBN-13:	9781657758322
Publisher:	Independently published
Publication date:	01/08/2020
Pages:	276
Product dimensions:	6.00(w) x 9.00(h) x 0.58(d)