On the Razor's Edge: The Story of The Art of Shaving

Success Leaves Clues—An Entrepreneur's Journey from the Ground Up

Anyone can start a business. All it takes is an idea, a little creativity, and a product or service offered in exchange for money. Sounds simple enough, right?

If it were that easy, then every business ever launched would be thriving, filling our storefronts, malls, and online shopping sites with an endless supply of products and services. Unfortunately, most businesses don’t succeed, and it’s not always due to a lack of work ethic or creativity.

Eric Malka, past CEO of The Art of Shaving, offers his insight on what makes a business thrive, from the time the doors open until long after the company is sold. Malka discovered firsthand that an entrepreneur needs three things to survive and excel: grit, prudence, and timing.

In On the Razor’s Edge, he shares his journey from his humble beginnings to the eight-figure sale of his company, detailing what he gained from setbacks and unexpected obstacles. While many businesses were closing because of the 9/11 terrorist attacks, the pandemic, and financial crises, The Art of Shaving managed to prosper. The brand pivoted along with customer expectations, made possible by Eric and his wife’s partnership and commitment to breakthrough innovations and hiring extraordinary people.

After the sale of The Art of Shaving, Malka knew his job was not over and he discovered a new passion: mentoring entrepreneurs and investing in businesses as a way to give back. Today, he believes his own entrepreneurial journey was a launching pad for Strategic Brand Investments, the business he launched to help transform early-stage companies into scalable and profitable business models.

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On the Razor's Edge: The Story of The Art of Shaving

Success Leaves Clues—An Entrepreneur's Journey from the Ground Up

Anyone can start a business. All it takes is an idea, a little creativity, and a product or service offered in exchange for money. Sounds simple enough, right?

If it were that easy, then every business ever launched would be thriving, filling our storefronts, malls, and online shopping sites with an endless supply of products and services. Unfortunately, most businesses don’t succeed, and it’s not always due to a lack of work ethic or creativity.

Eric Malka, past CEO of The Art of Shaving, offers his insight on what makes a business thrive, from the time the doors open until long after the company is sold. Malka discovered firsthand that an entrepreneur needs three things to survive and excel: grit, prudence, and timing.

In On the Razor’s Edge, he shares his journey from his humble beginnings to the eight-figure sale of his company, detailing what he gained from setbacks and unexpected obstacles. While many businesses were closing because of the 9/11 terrorist attacks, the pandemic, and financial crises, The Art of Shaving managed to prosper. The brand pivoted along with customer expectations, made possible by Eric and his wife’s partnership and commitment to breakthrough innovations and hiring extraordinary people.

After the sale of The Art of Shaving, Malka knew his job was not over and he discovered a new passion: mentoring entrepreneurs and investing in businesses as a way to give back. Today, he believes his own entrepreneurial journey was a launching pad for Strategic Brand Investments, the business he launched to help transform early-stage companies into scalable and profitable business models.

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On the Razor's Edge: The Story of The Art of Shaving

On the Razor's Edge: The Story of The Art of Shaving

by Eric Malka
On the Razor's Edge: The Story of The Art of Shaving

On the Razor's Edge: The Story of The Art of Shaving

by Eric Malka

eBook

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Overview

Success Leaves Clues—An Entrepreneur's Journey from the Ground Up

Anyone can start a business. All it takes is an idea, a little creativity, and a product or service offered in exchange for money. Sounds simple enough, right?

If it were that easy, then every business ever launched would be thriving, filling our storefronts, malls, and online shopping sites with an endless supply of products and services. Unfortunately, most businesses don’t succeed, and it’s not always due to a lack of work ethic or creativity.

Eric Malka, past CEO of The Art of Shaving, offers his insight on what makes a business thrive, from the time the doors open until long after the company is sold. Malka discovered firsthand that an entrepreneur needs three things to survive and excel: grit, prudence, and timing.

In On the Razor’s Edge, he shares his journey from his humble beginnings to the eight-figure sale of his company, detailing what he gained from setbacks and unexpected obstacles. While many businesses were closing because of the 9/11 terrorist attacks, the pandemic, and financial crises, The Art of Shaving managed to prosper. The brand pivoted along with customer expectations, made possible by Eric and his wife’s partnership and commitment to breakthrough innovations and hiring extraordinary people.

After the sale of The Art of Shaving, Malka knew his job was not over and he discovered a new passion: mentoring entrepreneurs and investing in businesses as a way to give back. Today, he believes his own entrepreneurial journey was a launching pad for Strategic Brand Investments, the business he launched to help transform early-stage companies into scalable and profitable business models.


Product Details

ISBN-13: 9798891881020
Publisher: Advantage Media Group, Inc.
Publication date: 08/20/2024
Sold by: Barnes & Noble
Format: eBook
Pages: 220
File size: 4 MB

About the Author

ERIC MALKA, cofounder of The Art of Shaving and managing partner of Strategic Brand Investments, is a serial entrepreneur, investor, coach, author, and natural health advocate. Under his leadership as CEO, Eric is credited for pioneering the luxury men's grooming and barbering industry.

Table of Contents

INTRODUCTION

CHAPTER 1: On the Razor’s Edge
CHAPTER 2: A Boy from Casablanca
CHAPTER 3: A Chip on My Shoulder
CHAPTER 4: Coming to America
CHAPTER 5: Becoming an Entrepreneur
CHAPTER 6: A Girl from Paris
CHAPTER 7: The Big Apple
CHAPTER 8: Think Big, Start Small
CHAPTER 9: Brand Building
CHAPTER 10: Crawl, Walk, Run, Fly
CHAPTER 11: Don't Let a Crisis Go to Waste
CHAPTER 12: The 4 Elements of the Perfect Shave
CHAPTER 13: Raising Capital
CHAPTER 14: Extraordinary People
CHAPTER 15: Rocket Fuel
CHAPTER 16: Fifty-Seven Billion Dollars
CHAPTER 17: Untrained to Slay the Dragon
CHAPTER 18: Crisis Management
CHAPTER 19: The Art of the Deal
CHATPER 20: Integration and Earnout
CHAPTER 21: The Great Unknown
CHAPTER 22: The Art of Investing
CHAPTER 23: What's Inside Matters Most
CHAPTER 24: Angel Investing
CHAPTER 25: Health Is Wealth

Conclusion
Acknowledgments
About the Author

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